Farmsent & Suku: A Collection with Purpose Fully Minted in 51 hours
The Campaign’s Overview
On September 19, 2023, Farmsent launched a free-to-mint commemorative NFT collection on Twitter to spotlight and support the essential contributions of the world’s farmers. Using Suku’s social media crypto asset distribution technology, the campaign garnered 1.8 million impressions on Twitter and saw the entire collection minted in just 51 hours. But beyond the minting speed, the initiative had a lasting impact on Farmsent’s growth and succeeded at spreading the message to a wide audience.
Let’s get into the details!
How It Worked
All 3,333 NFTs were minted in under 51 hours. To participate, users had to tweet a pre-defined message that promoted the campaign, tagged Farmsent’s Twitter handle (@Farmsent_io), and included the hashtag (#NoFarmersNoFood). This setup transformed each NFT minter into an instant campaign promoter. Suku Wallet’s zero-onboarding technology ensured that minted NFTs were automatically airdropped to participants’ Twitter handles.
The Results
The Farmsent campaign served as another proof point for the advantages of using Suku’s social media distribution technology together with Suku Wallet, optimizing both reach and reward distribution.
- Total Mentions: Over 7,500
- Impressions: 1.8 million
- Twitter Follower Growth: 12%
- NFTs Distributed: 3,333
Conclusions
The collaboration between Farmsent and Suku not only met its goals but also demonstrated the practical value of pairing technology with a good strategy and social causes. The campaign now serves as a scalable blueprint for various sectors, whether focused on NFT collections, Web3 applications, games, or traditional brands.
Interested in learning more about how you can grow your project while distributing tokens and NFTs via social media? Get in touch!
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