InfiniteWorld + SEVA.LOVE: NFTs For Good

Suku Team
Published in
4 min readNov 22, 2021


In an expanding universe of possibilities, there are still several misconceptions about NFTs out there. One of them is that NFTs are jpegs, or that they have no sense of purpose, therefore, no value. Nonetheless, Seva.Love is all about purpose, impact, kindness, and love. Therefore its slogan: NFTs For Good.

Here’s a quick summary of Seva.Love, founded by Deepak Chopra, and a partnership that makes us really proud here over at SUKU and InfiniteWorld.

Deepak Chopra

Time magazine has called him “the poet-prophet of alternative medicine”, and listed him as one of the top 100 heroes of the century. With a vast career in internal medicine and endocrinology, Deepak Chopra is a world-renowned speaker and author on alternative medicine and an expert in mind-body healing.

What is Seva.Love

In 2021, and alongside social entrepreneur Poonacha Machaiah, Chopra has founded SEVA.LOVE, a dedicated NFT Platform for good that aims to empower global action that benefits society by connecting artists, philanthropists, brands, and change-makers alike to build a community around causes that really matter.

SUKU + Seva.Love

Well, Seva.Love was built using our InfiniteWorld NFT engine, which leverages the Hedera carbon-negative network with multi-chain interoperability.

With the majority of NFT proceeds allocated directly to supporting social and environmental initiatives, the platform presents itself as a community hub focused on raising awareness and creating long-lasting engagement between those looking to help make a difference and those actively working to do so; transcending beyond simply a place where people go to buy and sell NFTs.

SUKU CEO, Yonathan Lapchik said:

“We are incredibly excited to leverage the InfiniteWorld NFT engine to support SEVA.LOVE in the creation of a new NFT exchange of goodness in the world. It’s a core value of our company to drive technology development to help make this a better world, and our collaboration with SEVA.LOVE is exactly the type of project that brings conscious communities into NFTs and cryptocurrencies.”

“Using the best of innovative technologies, SEVA.LOVE empowers artists to create unique NFT collections and engage their communities in meaningful global action, and to be catalysts for positive social and planetary transformation.”

said Deepak Chopra, co-founder of SEVA.LOVE.

In early November, their first ‘NFT for good’ drop was announced in partnership with Emilia Clarke’s charity SameYou, to develop better recovery treatments for more than 80 million brain injury and stroke survivors around the world.

The drop included both digital and physical items, including the one-of-a-kind Atelier Versace dress Emilia debuted on the red carpet at the 68th Emmy Awards in 2016.

“The digital ecosystem is playing an increasingly bigger role in every part of our lives, and that includes social good initiatives. Whether it be raising awareness for mental health, suicide prevention, poverty and hunger, violence against women, or climate action, SEVA.LOVE is here to power NFT initiatives. And we’re honored to help support SameYou’s NFT project that will help millions of people globally.”

said Poonacha Machaiah, co-founder and CEO, SEVA.LOVE.

Engage with Seva.Love

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About SUKU

SUKU is an ecosystem of blockchain-based Web3 solutions designed to empower innovative Brands & Creators to engage with their audiences in entirely new ways and in both physical and virtual worlds, including the Metaverse.
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About InfiniteWorld (by SUKU)

InfiniteWorld, part of The SUKU ecosystem, serves as a bridge between the physical and digital world. It empowers leading global brands, creators, and web 3.0 companies, with the infrastructure they need to create digital assets and NFTs and engage with customers and fans in the metaverse.
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Suku Team
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