Suku and Polygon Unleash NFT Craze on Twitter
We joined forces with Polygon to celebrate the launch of #Polygon 2.0 introducing the first-ever open-edition NFT collection, minted entirely on Twitter!
We’re talking over 50,000+ exclusive NFTs created through tweets, grabbing the attention of thousands of users and businesses. And boy, did the world take notice — in total, our collaboration generated:
- 89,000+ social mentions.
- 47,000+ wallets downloaded.
- 50,000+ Polygon 2.0 minted NFT.
- ‘Polygon 2.0’ trended on Twitter.
- 22M+ impressions from all over the world.
- The NFT collection hit the front page of OpenSea.
But wait, there’s more! 92% of the users who minted NFTs during our campaign chose to adopt Suku Wallet! This adoption rate speaks volumes about the seamless experience and user satisfaction the Suku Wallet offers.
Cracking the Code of the Campaign’s Success
The success of our mass-minting campaign is built upon three core pillars:
- A hassle-free and viral minting process through tweets.
- The immense power of the fast and scalable Polygon 2.0 blockchain.
- The seamless integration with our innovative Suku Wallet — transforming how NFTs are minted and collected.
One outstanding feature of this type of campaign is the seamless minting of NFTs through Twitter, which substantially lowers the entry barriers to minting and cleverly converts the minting process into a potent growth mechanism with an impressive potential for viral distribution.
Yonathan Lapchik — CEO, Suku
Suku has done away with the intimidating onboarding process that discourages newcomers from exploring the world of NFTs. By tapping into the potential of social media, minting NFTs has become as simple as posting a single tweet. It offers a user-friendly and intuitive experience.
To mint their NFTs, users only needed to tag @0xPolygon and @SukuThis in a tweet, and their NFTs came to life! After minting, collecting their tokens was equally effortless: they could download the Suku Wallet Chrome extension or log into the Suku Wallet web app with their Twitter account. Moreover, users no longer needed to worry about gas fees, thanks to Suku Wallet’s gas-free NFT minting feature.
The successful onboarding of more than 50k Twitter users is a testament to our team’s relentless effort and our vision of making NFTs more accessible than ever before. It’s a huge milestone that marks the beginning of a zero-onboarding, address-free Web3. We couldn’t be more excited to be at the forefront of this movement as we continue to shape the inclusive future of digital assets.
Lucas Henning — CTO, Suku
Cost-Benefit Assessment
Conducting a similar campaign through paid Twitter ads — yielding 22 million impressions — would typically cost more than $142,000. By leveraging Suku’s social media crypto distribution technology — alongside crypto rewards and user-generated content — Polygon was able to achieve this reach organically. This highlights the cost-effectiveness of our tools.
Paving the Way for the Future of Web3
Our mission at Suku is crystal clear — we’re here to make Web3 accessible to everyone, no matter their crypto knowledge! How? By designing intuitive products that anyone can use. By integrating our tools with platforms like Twitter, where people already hang out, we’re leading the way in a user-centric approach to blockchain tech.
We have shown the world how to make NFTs fun and user-friendly, grabbing the attention of thousands of users and businesses and sparking a true NFT fever!
Interested in learning more about how you can distribute tokens and NFTs on Twitter? Get in touch!
About Suku
At Suku, we aim to empower every internet user with Web3 by creating easy-to-use and intuitive tools that seamlessly integrate it into our everyday lives.
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