Year in review 2023 — Suku

Embarking on a retrospective journey, 2023 stands out as an important year for Suku. This comprehensive review will explore the marketing campaigns with top-tier partners, success metrics, strategic partnerships, and product launches.

We couldn’t have done this without you, our partners, clients, developers, and the community. So thank you for being part of our journey!

The Suku Wallet

Suku has built a wallet that democratized the use of crypto, where anyone who has a Twitter handle can start using it, without complex setups or onboardings. This has attracted users from all over the world who didn’t know an easier way to crypto. Now, let’s see Suku Wallet’s growth in numbers, shall we?

The Suku Wallet has grown %2,500+ in just 6 months, going from 4K users in June to +100K users in December.

Total created wallets: 101,518

The Suku Wallet has also been the home for all the assets distributed in the campaigns we launched with our partners. Users minted +123K NFTs during 2023.

Product and feature launches

PRODUCTS:

WebApp
The Suku Wallet WebApp allows users to manage their assets without the need for downloads. Users can simply access the web, log in with their Twitter account, and start using the Suku Wallet. The wallet is fully responsive, making it accessible from any device.

Chrome Extension

Chrome Extension is for more “advanced” users who want to connect to dApps and also have the wallet accessible in the browser tab. Users can connect to any dApp using WalletConnect, we have modified the UX so they can do it in only one click.

FEATURES:

Social Media login

Forget about complex onboarding or worrying about losing your seed phrase. Just log in with your Twitter account to start using crypto.

Handle-to-handle transfers

Making crypto transfers easy! With this feature, users can send and receive crypto handle-to-handle. The receiver doesn’t need to set up a wallet previously, just receive and log in with Twitter to see the balance.

Hover

We understood that users didn’t want to leave their known environment. That’s why we launched this functionality, for users to transact within Twitter. Just hover over any Twitter handle to send crypto.

2FA

Users must feel safe using our products, that’s why we implemented 2FA. 2FA ensures that every transaction requires your approval through your mobile device, adding a layer of security.

Add NFT to your Apple Wallet

Add NFT to Apple Wallet feature allows users to transfer their NFT discount and cashback codes easily to their phone’s native wallet connecting crypto to everyday apps.

Code Reveal

Bitrefill wanted to solve their leakage code problem, so this gave us a cool idea. We implemented a feature where users can reveal their code with just one tap, solving this problem and adding a touch of fun to the process.

The Suku Asset Distribution Tool

Brands usually spend a lot of time and money trying to create viral campaign effects. We considered this and created a product that creates instant, real-time brand engagement and conversion with zero onboarding.

By simply sharing social media content using the right handles or tags, users get instantly rewarded with NFTs or tokens distributed to their social media handles. They can access those rewards by logging in to the Suku Wallet with their Twitter account. Suku has launched several campaigns throughout the year with important brands and partners, let’s take a look at them.

Campaigns Launched

Polygon 2.0 commemorative NFT:

In an exciting collaboration with Polygon, we celebrated the launch of Polygon 2.0 with a campaign, introducing the first-ever open-edition NFT collection minted entirely on Twitter.

The results:

• ✨ Over 50,000 exclusive NFTs were minted
• 👀 +22M impressions worldwide
• ⚡ +18M users reached
• 💥 +89K social mentions
• 📱 +47K wallets installed
• 💼 92% adoption of Suku Wallet among minters!

Bitrefill Fluffy Monsters #SecretCode Cashback NFT:

The first Coupon Codes NFTs to be minted through Twitter. Users tweet-to-mint up to 50% cashback redeemable at Bitrefill checkout.

• ✨ 6,710 minted NFTs
• 👀 +141M impressions worldwide
• ⚡ +100M users reached
• 💥 +17K social mentions
• 📲 +12K engagements

CoinDesk Retweet campaign:

The first 1,000 users to retweet an article would instantly receive 1 USDT on the Suku Wallet. The outcome? 1,000 retweets in less than 10 minutes.

• ✨ 1K unique users’ token claims
• 👀 +1.8M impressions worldwide
• ⚡ +1.3M users reached
• 💥 +1.9K retweets
• 📲 +7K engagements

Farmsent commemorative NFT:

Farmsent launched a free-to-mint commemorative NFT collection on Twitter to spotlight and support the essential contributions of the world’s farmers. 3,333 NFTs minted out in just 51hs.

• ✨ 3,333 minted NFTs
• 👀 +1.8M impressions worldwide
• ⚡ +1.1M users reached
• 💥 +7,5K social mentions
• 📲 +1.5K engagements

Knights of Degen $DGEN:

500,000 $DGEN tokens distributed on Twitter directly to 8k user handles to promote the PropQuest game.

• ✨ 8K unique users’ claim
• 👀 +2.6M impressions worldwide
• ⚡ +2M users reached
• 💥 +19K social mentions
• 📲 +6.9K engagements

SupDucks game promotion NFT:

+4,000 NFTs minted on Twitter in 48hs, promoting a SupDucks game.

• ✨ +4.8K minted NFTs
• 👀 +2.2M impressions worldwide
• ⚡ +1.7M users reached
• 💥 +6.8K social mentions
• 📲 +8.9K engagements

SupDucks $VOLT token drop:

The first 1,000 users to retweet would instantly receive 100 $VOLT tokens in their Suku Wallet. The outcome? 1,000 retweets in less than 30 minutes.

• ✨ 1K unique users’ claim
• 👀 +2M impressions worldwide
• ⚡ +1.6M users reached
• 💥 +2.5K RTs
• 📲 +8.9K engagements

Global campaign metrics

Total Twitter Impressions: +180M impressions

Total User Reach: +125M users reached

Total Engagements: +110K

Total number of distributed assets:

• NFTs: 75.5K distributed NFTs
• Tokens: 595,450 ERC-20 tokens distributed to +10K unique users

Social Media and Community Growth

Great products, marketing campaigns, and important partnerships were the recipe for our sustained growth in social media followers, social media engagement, and joining members in our community channels.

2023 vs. 2022

Followers growth: +25%

Impressions: +43%

Engagement: +156%

Video Views: +170%

Special mention to Polygon for walking alongside us in our mission to bring crypto to every internet user

We want to thank Polygon for their support this year, and for trusting our team and product. This partnership was very important for Suku’s growth.

Conclusion

To conclude, 2023 was a great year. Suku Team focused its energy on building products, iterating fast to deliver a better user experience, keeping our vision in mind to make crypto easy to use. 2023 was also a year of launching campaigns and working alongside our partners and clients, helping them grow with our distribution technology.

Thanks again to everyone who trusts in Suku every day. None of this would have been possible without your support. Let’s keep on building in 2024!

The Suku Team,