SUKU to Collaborate with True Tribe — Transparency for Conscious Consumers
SUKU is excited to announce a collaboration with True Tribe, a Parisian producer of handcrafted luxury swimwear and outerwear. We are excited to provide transparency for True Tribe products, and more importantly, to help True Tribe better connect with their conscious consumers. True Tribe’s mission is to create a new conscious business model of apparel sourcing and manufacturing in developing countries where plastic pollution and Fast Fashion pose major challenges to our planet’s future. Through this collaboration, True Tribe will be leveraging SUKU’s Omni product to provide further transparency into their own supply chain.
SUKU is a blockchain-powered platform that enables verification and authenticity of products and provides end-to-end product supply chain transparency. The SUKU Omni product will allow True Tribe to position itself as a leader in handcrafted luxury swimwear and outerwear by providing transparency into its supply chain, which will enable its conscious consumers to uniquely connect with the artisans and people behind the product.
“True Tribe is a group of people sharing the same vision of the world,” shared Alexandre Sundberg, founder of True Tribe. “Transparency is key because consumers today want to know all they can about the products they buy. We are collaborating with SUKU so we can track and trace every stage and component of our supply chain. This partnership with SUKU helps us bring our vision of transparency to our customers,” Alexandre continues to say.
“This is an exciting partnership for us. Alex’s vision to provide consciously crafted products not only embodies what we are trying to enable with SUKU Omni, but also underscores our vision to help brands connect with the conscious consumer”, said Yonathan Lapchik, CEO, SUKU.
About True Tribe
True Tribe redefines the codes of conscious fashion with ethically crafted swim shorts made from plastic waste. True Tribe’s ethos was founded on the principle of ethical craftsmanship.
The brand aims to be a major contributor in helping developing countries such as Pakistan diversify their business model significantly dependent on Fast Fashion brands. True Tribe aspires to achieve this by having all its production vertically integrated as to set its own quality standards and working environment.
True Tribe focuses on creating lasting products of outstanding quality made more consciously.The brand’s vision is to instill a culture of true luxury and excellence in textile artisanship in all the countries where it manufactures. True Tribe was founded by Alexandre Sundberg, and is headquartered in Paris, France. To learn more about True Tribe, check out their website, www.truetribe.paris.
SUKU aims to become the universal symbol of truth for consumers and brands by being the link between open finance, traceability, and transparency. SUKU is helping to bridge the gap between brands and suppliers by providing access to transparent, verified products for conscious consumers. The SUKU team consists of a group of successful entrepreneurs and corporate leaders with a background in supply chain and blockchain from Deloitte’s Blockchain Lab. SUKU is developed by its parent company Citizens Reserve, Inc. headquartered in Los Gatos, California. For more information, please head to www.suku.world and join our Twitter and Telegram channels.
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