A Little Birdie Told Me
A investigation into when we threw design ethics out the window and how we can get them back in.
PROJECT STATEMENT
I am making an animation for future, college aged designers so that we can instill design ethics into the practice.
OVERVIEW
Audience
My capstone targets the new wave of emerging designers. While the field of design varies (industrial, graphic, fashion, architect), the age range is specific. I believe design ethics are lost within the college education that is taught at design schools across the country. I will be targeting 18 - 26 year old designers.
Content
My capstone is based off of Ruin By Design by Mike Monteiro. My visual language will be modern and playful, contrasting his dry sense of humor but incorporating his banter to make it easy to digest.
Format
Animation made using After Effects. Although it will be animated, it needs to convey a tone of seriousness throughout. I need to determine what the animation will be depicting. Am I animating visual examples of the rules? Animating the typography of the ethics rules?
Style 1: cut paper / collage / lithiograph
Style 2: drawn on iPad, animated keyframes
Need to consider how to convey the message: via voiceover, subtitles or integrated text.
Immediate Outcome
Educate, inform
Intermediate Outcome
Permanently instill design ethics within the new emerging waves of designers who will be entering the work force within 10 years.
INVESTIGATION PLAN
Questions
- When did designers stop practicing design ethics?
- Why did designers stop practicing design ethics?
- Are design ethics being taught in high education?
- How can designers get back on the right track?
- What does ‘viral’ really mean and how does it affect our society?
Resources
Books
- Ruined By Design by Mike Monteiro
- Future Ethics by Cennydd Bowles
- Tragic Design: The Impact of Bad Product Design and How to Fix It by Jonathan Shariat
Online Articles
- Bad Work is Always Your Fault
- Tech Diet
- What I Learned Co-Founding Dribbble
- Calm Technology Principles
- Humane by Design
Videos
- Dieter Rams Design Principles
- Moral Code, The Ethics of AI
- 5 Rules for Surviving Art School
- When Humans Ruled the Earth
Podcasts
Tweets
Research Methods
- Reading and Annotating
- Interviewing Mike Monteiro
- Surveying design students (past and present)
EXPECTED DELIVERABLES
Summer 2019
- Visual Identity / LTF / Moodboard
- Style Frames
- Storyboards
- Animatic
- Script
Spring 2020
- Asset Creation
- Rough Cut
- 1–3 Drafts
- Final Revision
- Post Production
