Food Photography As A Marketing Technique: Make Sure You Are Ahead Of The Game
First things first: never underestimate the power of photography. It may not seem as relevant an area to pay attention to as say promotion, invites, and exclusive offers but it is without a doubt an extremely important aspect of marketing. Food not only tingles our tastebuds, but also touches upon the other senses like sight and smell. Think of all the times your stomach gave a mighty rumble on seeing a mouthwatering dish displayed on a roadside hoarding. You’ve surely had the same experience even with a full stomach! Such is the power of visual advertising that it makes you yearn for the product regardless of you not needing it at that moment.
Having established its overall importance, let’s dive into the intricacies that follow and why it is indispensable for the marketing plan of your food endeavor.
- First Impressions Do Matter
Whoever said that we should never judge by our first impression has evidently never entered the realm of advertising. The first look always, always matters. In today’s hectic world, there is no time to peruse the details. Rather, a customer focuses only on what grabs his eye. Artfully shot photographs of your restaurant dishes is guaranteed to attract increased footfalls at your establishment.
- Your Own Personal Image
Your social media page (or even a profile through traditional means like newspapers) is a direct reflection of your business. The visual feeds you post are your physical appearance and posture. Just as interviewees dress up smartly to make that precious first impression, so do your photo updates bring in more positive feedback for your business.
- Publicity Through User-Shares
That random image of a sumptuous delicacy one of your friends shared? Yes, that could turn into unintentional (but highly effective) marketing manoeuvre on the social platform. Users share such pictures which appeals to their tastes (pun intended), thus offering free publicity to your enterprise. Moreover, since your photo uploads will be of your own produced dishes, it will add genuine charm to the overall persona of your restaurant.
- Hop Onto The Bandwagon
Food frenzy is a rage all over social media. With foodies all around the world converging to share their delectable passion, the Internet has become a hub for alluring pics of various food items. Your business stand to gain from this happening development as the netizens love their own genuine source of legitimate food servings. A daily dose of the day’s special uploaded to your Instagram or Facebook page will ensure that your visibility in the market shoots up in no time.
To put it in a nutshell, food photography is a real and crucial aspect of any restaurant marketing strategy. There are some businesses who simply shrug off this feature in their advertising plan; unfortunate for them, but thankfully for the current marketing scene, their numbers are few. It’s common knowledge that all the successful food ventures have this visual component in a vital position in their marketing scheme. The new startups too are realising the significance of food photography. Make sure yours is one of them.
