Personal Branding Basics

Let’s get right to it.

Before we even start with the basics, let’s try and understand why to care about personal branding in the first place.

“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

-Tim Ferriss

With more and more work going digital and work-from-home being the new trend for employers to save costs, maintaining an up-to-date digital presence is more important than ever for anyone who is career focused. For the businessmen and businesswomen, the picture is no different.

For entrepreneurs who are starting out, your social media profile can be the right place to show your skills and your know-how of your services and/or your products. This helps your customers understand how your approach and eventually serves as your online sales pitch. Trust me, it saves a lot of time during the meetings. ;)

How to build a solid personal brand?

Two Words: Be You.

Getting the perfect DP and posting the right photos with the right filters is not about it.

Authenticity on your online profiles trumps everything. It means taking the time to talk about what you actually care about, just the way you carve your portfolios and CVs. We’ll go deeper on this topic soon. :)

So while you’re working on your physical health or mental health, how about you also try getting a “Digital Health” check-up.

Hope you found this helpful. More coming soon.

Until then, have fun branding!

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