Luna: Amazon’s Latest Addition to Their Digital Monopoly

But do we really need another cloud gaming service?

Bre Venanzio
SUPERJUMP
Published in
3 min readSep 27, 2020

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Amazon has just announced that it is going to finally dive into the cloud gaming waters with a new service officially called Amazon Luna. What, did you think Amazon wasn’t going to cash in on their Twitch acquisition?

Personally, I’ve been using Amazon since its early days as an online bookstore. I’ve had versions of the Kindle since it first debuted, and my Amazon Prime subscription fee more than pays for itself within the first few months of any given year. Though their modern business practices are hardly worth praise, they do have a good track record when it comes to adapting to the latest trends in technology. Most of their attempts aren’t entirely original — Apple had the Apple TV long before the Fire TV came about, and Alexa is essentially Siri’s cooler little sister — but they’re very good at perfecting the models set out by more innovative companies. With Google’s lackluster venture into the industry last year, Amazon is poised to pull off another eclipse if they play their cards right.

Though there’s not a ton of information on Luna yet, it looks like a different take on cloud gaming right from the start. Rather than paying for individual games, you’re paying a subscription fee — starting at $5.99 a…

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Bre Venanzio
SUPERJUMP

Displaced Pittsburgher turned Disappointed Floridian | Voted Most Likely To Win An Oscar, RHS Class of 2008 | Same Myers-Briggs Type as Tony Stark