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The Extraordinary Proliferation of Streaming

In 2021, streaming has taken on a wide (and sometimes surprising) range of forms

Photo by Caspar Camille Rubin on Unsplash.

Live Entertainment

For one thing, who doesn’t like live events? Why do we go to concerts rather than listening to Spotify? Why do we spend insane amounts of money on going to a Liverpool match or a Browns game? Because it’s live. Because you are a part of the action just like everyone else that is involved. You get to see firsthand some great action. A lot of the time these streamers that people watch are the cream of the crop. Boasting 1000+ wins and 10000+ kills recently in Warzone, streamer Rexzilla on Facebook is quite popular with over 70,000 followers. People find themselves on this streamers page for multiple reasons, but I can tell you one thing for sure, it’s not because he’s bad at the game.



Taking a look into the culture of video games is incredibly interesting. Specifically, though let us take a look at the early days of Twitch. Go back to February 2014. Twitch decides to allow the community play a game of Pokémon Red…collectively. This meant that anybody watching the stream could interact with the game. Depending on the mode the game was in, there was a time when anyone watching could type into chat and tell the character what to do (go up, down, etc…) and the game would do it. You could imagine how frustrating this would be. What resulted is nothing short of a culture of its own. Nearly 7 years later this moment in video game history is still talked about. A time when thousands of people came together to play a single game together. This is not unlike things in “normal” life like sports, or even working together on a hobby project. People from around the world were interacting together on a stream. If that doesn’t normalize the action of watching streams, then I don’t know what will.

Photo by Sticker Mule on Unsplash.


People go to these sporting events or live concerts because the people they are watching are good at what they do. We can even take the comparison away from the pure skill of the players and look at people like comedians or talk show hosts. Yes, they aren’t throwing a ball 100 yards or doing a backflip to score a goal, but they are good at conversation and making you laugh. The same comparison could be made with streamers. Certain people might not be tuning in for the high octane, thrill, of winning 24/7. They might be looking for someone who makes them laugh and feel accepted.

Photo by ELLA DON on Unsplash.

Streamers and the World

These content creators also have more than just their gaming to offer to the world. In 2019, reported that a streamer by the callsign of DrLupo raised $2.3 million for St. Jude Children’s Research Hospital. This was his third year raising money for St. Jude. The previous year he raised $2.3 million and the year before that…$1.3 million. This is just one example of a streamer that uses their influence to raise money for these amazing charities. It all stems from this idea of community. People gather to watch these people play games, cook baked goods, play music, together. When people come together and are like-minded in their goals, amazing things like raising over 6 million dollars for charity can happen. None of this would have happened if it wasn’t for these content creators stepping out into the world and saying “Hey guys, enjoy life, be kind to others, and watch me play some games while you’re at it.”

Cover image by Samir Taiar on Dribbble.



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Cory Schepp

The only American to ever say the words “I’m not Irish”.