SUPERJUMP
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SUPERJUMP

What Happened to Hyper Magazine?

After 25 years of publishing, the magazine disappeared without a trace

The Internet? It’s a passing fad.

Daniel Wilks served two terms as the editor of Hyper Magazine. He was in charge from 2007–2010 and then again from 2013 to 2018. This means he had front row seats to the rise of digital media, and the profound impact it had on traditional publishing models.

Art and commerce

Speaking of commercial pressures, ad revenue and independence are a hard line to walk for any magazine in a shrinking market. “Advertising dollars matter. It’s as simple as that,” says Daniel. “There have been a few times in my career when public relations and advertisers have tried to put pressure on me to change something or they would withdraw money or support. I don’t take well to that shit, hence being blacklisted by Activision for a year or more after I said some negative things about Guitar Hero: On Tour.”

Things fall apart

Daniel was made redundant in January 2018. “I stayed working on the magazine for a couple of issues after that. I had no idea what was going to happen, but I figured that things would be wound down after I was gone. I’d fought tooth and nail to keep both Hyper and PC PowerPlay alive for years, so I figured that getting rid of me was the first step to wrapping them up.”

Epithet

“Nobody fought as hard as me to keep the Next Media games magazines alive,” says Daniel. “I had bugger all budget so was writing [up to] two-thirds of each magazine in amongst all the administration that comes with being the editor…”

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