9 Tools To Keep A Close Watch On Your Brand Mentions
The only way to ensure that you’re building the right image of your brand in your target market, is to keep a tab on what people are saying about you.
Checking your brand’s daily mentions will not just help you create better marketing strategies, value propositions and tap into opportunities, but also help you find and address negative reviews or comments that might be hampering its results.
Why should you monitor your online reputation?
According to eMarketer, about 83% of consumers admit that online reviews influence their perceptions about a brand. And almost 80% agree that reading negative comments online changed their purchasing decision.
It takes time, effort, strategizing and marketing budgets to establish your brand’s online reputation. So why let a few negative comments bring it all down in just minutes?
With so much target market at stake, it is important to constantly monitor your company’s online reputation, but doing so manually can be time consuming.
So here are 9 tools that will help you effectively keep an eye on brand mentions:
1. Mention
Mention is a robust social media monitoring tool that analyses conversations in 42 languages. This helps you remain on top of all brand mentions across all regions on all digital channels.
The tool also helps you keep track of your team’s actions and social shares, to be able to leverage from employee amplification. You can collate all the mention data by source or by language over defined periods of time to monitor your brand’s reputation improvement.
2. Google Alerts
Google Alerts can not just help marketers monitor the web for interesting and trending content, but also mentions of your brand, competitor, industry influencers and more.
Since the tool is really easy to set up and use, it is often the first choice for those who are beginning with social listening. You can also create alerts that you can receive by email every time Google finds new results on a topic that interests you, helping marketers keep their strategies up-to-date.
3. Brandwatch
Brandwatch is a tool that helps marketers know what people think about their brand. The tool offers insights into consumer opinion on various topics that relate to you, from across the social web.
The social data helps marketers understand what matters to their audience the most and how they can incorporate the same in their strategies.
4. Brand24
Brand24 helps you discover what people are saying about your brand online, in real time. It gives you instant access to mentions across the web — right from social networking sites to publishers.
This helps businesses and marketers identify people with the most social influence to create effective ambassador programs, and conduct a sentimental analysis to nip negative reviews in the bud.
5. Mentionlytics
Mentionlytics is a web and social media monitoring tool that helps brands monitor their online reputation consistently.
The tool automatically tracks mentions from users, commenters, journalists, bloggers and everyone in the digital space. This helps marketers use online data to improve their image in their target market, sell more products and build a stronger community of users.
6. Socialise.io
Socialise.io curates all Twitter hashtags, tweets and conversations that are associated with your brand on a unified dashboard.
The cumulative data allows business marketers to understand what people are talking about the brand, how they are using the products or services, and how they can improve them further. This also helps you showcase your brand value at product events.
7. Social Monitoring Hub
Social Monitoring Hub helps marketers manage and monitor all social media accounts via one dashboard.
Apart from regular social media management, it helps monitor your brand’s reputation and growth across digital channels. Marketers can make use of the social analytics to improve their marketing campaigns to boost their social presence.
8. Social Mention
Social Mention monitors conversations across a hundred social media sites, in real time. It makes it easier for marketers to understand the inconsistency in brand awareness across the channels.
The tool digs deep into social data and campaign analytics by measuring four aspects that define a business’s reputation in the market: strength, sentiment, passion and reach.
9. HowSociable
HowSociable is another handy tool that helps business marketers not just monitor the conversations around their brand, but also their competitor’s.
The tool breaks down the score for your brand’s image on different channels. This helps marketers identify which social media channels are working the best for their business and which need further optimization for better results.
Brand monitoring has become a very important aspect of successful marketing strategies. It helps you understand your customers better by getting their opinions first hand, improvising your value propositions accordingly and boosting your digital image!
Not sure which tool you should use to monitor your brand? Just think of the first thing that comes to your head when someone asks ‘what does your audience think about you’ and look for the tool that suits your need the best, on Betapage.
After all, your brand matters!
