Introducing the AR Landscape

Mapping out the augmented reality ecosystem

The Augmented Reality race is on.

2016 was a critical year for augmented reality with new device announcements, major acquisitions and massive adoption by consumers and enterprises alike. And with only a Quarter into 2017, this year is looking to be even bigger. There is no doubt that AR is the next wave of computing with all of the major players, from Microsoft and Google, to Facebook and Apple, confirming their commitment to this tech.

But the AR ecosystem is complex with multiple device categories, inputs and outputs and interaction tools, content creation and platform solutions and applications to wade through. To help wade through all this, we at Super Ventures have created the AR Landscape which you can download a high resolution version here.

We have met and benchmarked over 600 AR companies in the past year, many of which are reflected on the AR Landscape we recently published.

The landscape organizes the space by computing layers looking at the components, I/O and devices on the hardware side along with outlining the software tools, from authoring & publishing to tracking, recognition and 3D capture, and various applications by vertical.

All of these areas map directly to the six areas of investment we use to shape our investment decisions. You can read about these areas in more detail in an article published on VentureBeat.

As there are only so many logos you can fit on one image, we have also made our Trello board available to the public which is a more complete index of the companies that we are tracking. It also further breaks down the high level categories identified in the AR Landscape into further sub-categories.

You can view the Trello Board here.

Don’t see a company on the board? Contact us.