SUPERALGOS MARKETING
Superalgos Kickstarts the Long-Awaited Marketing Phase of the Project
The Superalgos Community Partners With Tech, Finance & Crypto Specialist Firm Reblonde for a Public Relations & Media Campaign
Superalgos has been flying under the radar for almost four years. The project developed a community and user base around the Superalgos Platform through word-of-mouth, self-distributed inbound marketing articles, and organic traffic to the Github.com repository and the Superalgos.org website.
Rising above the noise level in the context of the fastest-growing industry in history is no easy task! It takes a coordinated community effort and the help of professionals to succeed.
Strategic Goals
We’ve been working on defining the project’s strategic goals for 2022 and have come up with the following list, ordered by priority.
1. Bootstrap the Mechanisms to Grow the Collaboration
The project is built around the notion that the Superalgos (SA) Token is distributed exclusively among contributors. That is, incentives are in place to stimulate people to get involved and contribute to turning Superalgos into an ever-improving network and infrastructure.
However, until the token becomes liquid, the incentivization capability of the token remains intangible. The project has reached the point of maturity in which opening a market for the token is the next logical step to take.
But the act of listing the token is barely the first step. Only when there’s demand for the token will the token become liquid.
The community must engage in all sorts of marketing efforts to let the crypto universe know Superalgos exists so that demand for the token starts building up.
2. Distribute the Maintainance of the Codebase
Superalgos’ codebase is quite large already. The system must keep evolving and no feature or part of the infrastructure should ever get stagnant.
For that reason, Luis Fernando Molina, the Lead Developer, is currently working on splitting the codebase into projects within the Superalgos Platform. The codebase reorganization will ship with the Beta 12 release.
The community must now foster the emergence of new leaders that will take responsibility for these projects, forming teams that can drive the relentless evolution of the entire system.
These leaders may emerge from the existing community if we manage to activate a larger section of the user base to start contributing. Otherwise, we will need to work on attracting more developers to the project.
3. Develop a Community of Crypto Users
The Superalgos Community is currently made almost entirely of users of the Superalgos Platform, that is, algo traders and/or people with an interest in algo trading. This is a very small niche within the crypto industry, more precisely, technical people in the intersection of trading and crypto.
To compete in the crypto industry as a crypto project playing the Market Cap Game, Superalgos must develop a community of crypto enthusiasts: people that will engage with Superalgos as a crypto project, independently of whether they are interested in using the Superalgos Platform or not.
The industry counts crypto users in the order of hundreds of millions. That is the cake we wish to tap into, and that is the market for our up-and-coming Social Trading Apps.
There is strength in numbers.
Developing a community of crypto users early on is the key strategic move that will finally put Superalgos on the map. We need tens of thousands of crypto fans making noise about the project all over the place.
4. Grow the User Base of the Superalgos Platform
The Superalgos Platform facilitates the creation of the trading intelligence that will be disseminated through the Superalgos Network for users of the Social Trading Apps to consume.
But the platform is only the infrastructure layer. The project relies on algo traders who must contribute the brains, time, and effort required for trading intelligence to emerge.
PR & Media Campaign
The partnership with Reblonde is framed around the first strategic goal: bootstrapping the mechanism to grow the collaboration.
The firm will help Superalgos with the creation and deployment of a PR strategy, including news announcements and timely stories around the project and the community. Reblonde will leverage its network to pitch these stories to journalists working for publications in the three verticals that are essential to Superalgos: crypto, technology, and finance.
Decentralized Marketing
To further step up our game, we’re working on multiple avenues, opening several opportunities for the community to get involved in marketing activities.
Marketing is the area of the project that most people may participate in, regardless of their skills or background. There is all sorts of work that needs to be done, including stuff as simple as spreading the word about Superalgos on social media.
The community is one of the most important assets the project has. We must reach out to every member and ask them to help make our collective voice louder.
Relationship With Exchanges
Exchanges are natural partners of Superalgos as the project is a strong generator of trading volume. Volume can only increase now that we’re starting marketing, and will eventually explode when the Social Trading Apps become available.
Our goal is to get better conditions for Superalgos users, most likely in terms of discounted fees and other benefits exchanges may want to offer to compete for Superalgos users’ business.
We also want exchanges to promote Superalgos within their customer base, link to the Superalgos website, and help with other cross-promotional activities we may coordinate.
We are currently setting up a team to handle relationships with exchanges. This is a very important task that can only grow in relevance as the project develops.
Joining this team is a great opportunity for community members with great social and business skills. The team meets in the @superalgosexchangerelationships Telegram group. Reach out if you’re interested!
Content Creation
Creating content about Superalgos in the form of articles, videos, streams, podcasts, tutorials, memes, etc. is crucial to spreading the word about Superalgos. We need to activate creative people in the community to start showing off what they are doing with the platform, how they’re using it to trade smarter, or why they think Superalgos is awesome.
If you’re a creative person and wish to start contributing content, please join the @superalgosmarketing Telegram group!
Social Amplification
Social amplification is about helping with distributing content other people create. This is where virtually everyone can participate regardless of their background and with very little effort and time commitment!
We’re setting up teams to work on Twitter, YouTube, Medium, Facebook, Linked In, Reddit, Bitcointalk, Telegram, Discord, and every other platform you may wish to engage with.
These teams need leaders! Join us in the @superalgosmarketing Telegram group!
Get Smart and Earn Tokens Now!
With Superalgos entering the marketing phase, this is virtually the last chance of becoming an early adopter. Months from today, tens of thousands of people will have learned about Superalgos.
If you haven’t earned your first few tokens yet, there’s no better time to start!
