The Need For New Ways To Approach Challenges
Redesign our thinking today
“We can’t solve today’s problems with yesterday’s solutions.” — Albert Einstein
Why, what has changed?
Challenges that we face today include but not limited to critical global issues; urgent demands for medical breakthroughs; fast-changing social needs; problems that cannot be solved with data alone. All the needs to create new business models.
The common denominator leads to the same culprit — We are living in a highly globalised world. The world is brought much closer as air-routes reach most part of the globe. Telecommunications and infrastructure get established, and adoption rates spiked due to the COVID pandemic.
Now, every change is increasingly intertwined with the systems that connect us all. Reliance on a top-down approach on our economic and natural resources that we have previously used to solve many of our problems with high efficacy is no longer effective. When we failed to catch up, we coined them as “new world disruptions”, just to provide some excuses for our failures.
Tim Brown, from IDEO, mentioned that the scale of what we are designing has shifted from products to companies, and now to economic systems. The ‘Who’ of what we are designing for, has expanded from a…
