Hyper-Casual Game Background Design: The 3 Key Points You Need to Know
Background design tips for your Hyper-casual games
The background of a game holds significant importance, influencing players’ choices and immersing them in the game world. The background adds depth to the game world and plays a crucial role in helping players understand the game’s universe. For example, in sci-fi RPG games, backgrounds like spaceships or alien planets help players visualize the futuristic world. On the other hand, in games like Dark Souls, with a gloomy medieval background, players can feel as if they are transported back to the medieval era.
However, your efforts to create detailed and visually appealing backgrounds in hyper-casual games can paradoxically become detrimental by increasing the game’s CPI (Cost per Install). That’s why today, we’re sharing three key points on how to design backgrounds in hyper-casual games to enhance gameplay while reducing CPI.
The character should be emphasized.
When designing the background, it’s important to make the main characters and objects stand out. For example, you can place only the necessary elements in the game and use a flat or simple gradient background to highlight them.
The background color can also be adjusted to have lower saturation or intensity than the main characters and objects, which will make them stand out (more visible). This way, the contrast between the background and the main objects will be enhanced, effectively capturing the player’s attention. In 3D games, using a fog effect to hide distant objects can also be very effective.
The background should be helpful to play.
The background should assist players in sensing their location and environment as they move around in the game. Depending on the game genre, it is important to include background elements that visually indicate the player’s movement direction or current position — where they are at the moment or where they are going.
However, it’s important to blur the background in a way that feels subconscious without being too detailed, so that it doesn’t distract the player from the gameplay.
The background should be familiar and loved by anyone.
In simulation genre games, it’s best to use background elements that are familiar and appealing to most players. Sky blue or white colors and materials like wooden floors or rippling water surfaces are great choices. These elements are generally liked by most players and can help create a suitable game atmosphere.
If you’re creating a realistic game, it’s better to design the main characters and objects in realistic styles, which enhances realism. Also, Parodying specific brand colors or elements can make the game feel more familiar.
However, it is advisable to avoid using dark backgrounds unless in specific cases. Generally, dark colors such as brown or black can increase the game's CPI (Cost per Install).
Summary
[3 Key Points for Hyper-Casual Game Background Design]
- Background emphasizing the main characters and objects
- Background helpful for gameplay
- Background familiar and loved by everyone.
Once you’ve found a suitable background for your game, consider adding themed colors for each level to enhance the feeling of progress. This approach can help you discover better background themes and even improve player retention.
However, in hyper-casual games, the core principles are still the same whether you design characters or backgrounds. The key is to show clear gameplay to players through art.
Take the tips above and keep updating and CPI testing to find the best backgrounds for your game, maintaining this clarity!
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