Unlock Protocol Integrates Superfluid to Enable Real-Time Monetization for Communities

Superfluid
Superfluid Blog
Published in
4 min readJul 28, 2022

We’re excited to announce Unlock Protocol has integrated Superfluid streams, providing Web3 projects with the ability to enable long-term sustainability via ongoing revenue streams!

With Unlock NFT keys based on real-time Superfluid streams, community owners using Unlock can monetize memberships by the second and accept recurring subscriptions from members.

While we’re confident creators, developers, and communities on Unlock will use this integration in plenty of powerful ways, we have a few ideas on how it could be used ourselves:

  1. Charge by the second for membership NFTs instead of lump sums, reducing the barrier to entry for new community members and generating recurring revenues
  2. Automate recurring subscriptions membership NFTs through open-ended Superfluid streams
  3. Membership-gate access to premium content, digital events, and physical spaces by the second
  4. Reward members with perks (e.g., discounts, swag) depending on how long they’ve been streaming their membership, down to the second

“Community customization is at the heart of Unlock, and creators should be able to choose how they monetize their content and experiences. The combination of Unlock Protocol and Superfluid means anyone can seamlessly implement streaming payments into a membership experience.”

— Julien Genestoux, CEO of Unlock

Getting Started With Money Streaming on Unlock

From the purchaser’s perspective, a Superfluid stream looks and acts like any other payment method during the Unlock checkout process. All Unlock lock managers have to do is configure the Superfluid stream as a payment option and set the Superfluid stream as a valid payment method for a membership. At checkout-time, the purchaser follows the same checkout flow as they would with any other payment option, be it a cryptocurrency-based payment or a credit card payment.

As part of this integration’s rollout, we’re currently giving select Unlock communities access to streaming payments. If you’re a creator or community owner interested in monetizing your memberships with Superfluid money streams, you can sign up for access today here!

Using Money Streams to Build More Sustainable Web3 Membership-Based Communities

By leveraging real-time NFT keys, hundreds of communities on Unlock can have an unprecedented level of control over how they monetize and interact with their audiences. As a result, web3 communities can better capture the ongoing value of the experiences they provide to their members — and more importantly, use that value to continually grow and expand their reach.

We’re thrilled this integration is live, and look forward to seeing how web3 creative communities use it to gate and earn in new ways! If you have any ideas or questions on how to use it, hop in our Discord and let us know.

About Unlock Protocol

Unlock Protocol is an open source, Ethereum-based protocol that streamlines membership access for online communities by giving creators control over subscription and access to their content, without any middlemen. The Unlock Protocol can be applied to publishing (paywalls), newsletters, software licenses or even the physical world, such as with ticketing systems. The web revolutionized all of these areas — Unlock will make them economically viable.

Website | App | Docs | Twitter | Discord | Forum

Unlock Protocol’s logo

About Superfluid

Superfluid is the leading asset streaming protocol that enables Web3 native subscriptions, salaries and rewards for DAOs and crypto-native businesses. It can be used to describe cash flows and execute them automatically on-chain over time in a non-interactive way. Superfluid streams transfer value in a constant flow over time between wallets, in a non-custodial and permissionless way. Streams are programmable, composable, and modular, allowing developers to build custom applications on top of the protocol. No capital is locked up, and all inflows and outflows are netted in real-time at every block without consuming any gas. Ongoing streams can be forwarded as they are received to both wallets and applications, eliminating delays and drastically increasing capital efficiency.

Website | App | Docs | Twitter | Discord

Superfluid’s logo

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