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Superflux
Superflux
Translating future uncertainties into present day choices
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Why we made a film called ‘Trigger Warning’

Jon Ardern (JA), Co-Founder and Director of Superflux speaks with 
Kristin Alford…


Tackling the Ethical Challenges of Slippery Technology

The release of Google’s AI principles last week are promising. It is hard to imagine how these principles will be baked into the DNA of the company and how their implementation will play out in terms of company decision making and…