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How to Approach Token Allocation—A Web3 Guide

What You Need to Know About Token Allocation

Written by Eric Guan; Contributions by Artem Gordadze; Edited by Travis Zane
  1. Allocate tokens based on value contributed
  2. Enforce alignment via lockups, vesting, and milestones

Allocate Tokens Based on Value Contributed

Enforce Alignment

When Distributing and Unlocking tokens, Consider the Following:

One final note — build in flexibility, as the future is unpredictable. No matter how much effort goes into growth projections and emissions planning, reality will always diverge from your plans. Avoid hard commitments for multi-year token emissions, and prepare backup plans in case growth is 10x or 1/10th the size you expect.

SuperLayer is a Web3 venture studio that builds and supports new multi-chain, tokenized consumer products and applications powered by the RLY Protocol. Led by Managing Partners Kevin Chou and Mahesh Vellanki — who have more than $1 billion+ in exits between their combined venture and founding experience — SuperLayer works with partners and teams to facilitate the launch, staffing, go-to-market, compliance, and fundraising for Web3 projects. The Web3 venture studio’s mission is to attract and support the next 100 million people using crypto. For more information on SuperLayer, visit ••• Blog | LinkedIn | Twitter



SuperLayer is building a community creating transformative web3 experiences that democratize opportunity and ownership of the internet. Join us in building the future of consumer crypto.

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