The delicate art of texting your customers
Building trust with your customers is important — don’t lose it by spamming them.
Most of us are guilty of entering our emails for that 25% off first purchase only to then let our inboxes pile up
Well, at least I’m extremely guilty of that. The funny thing is, I never even bother to unsubscribe — because maybe just maybe, Sephora’s going to have a crazy sale that I need to be aware of.
The worst part? I leave at least 85% of those emails unread.
Okay, so we’re going to forget about email for a moment here and talk about text marketing.
Ever since I started working at SuperPhone® and working closely with brands who previously did most of their marketing with email, it really dawned on me that there is a delicate art to texting customers. I guarantee that you’ll have your customer’s excited and loyal with three easy tips:
Keep it short
Leave the long messages for email, please. Nobody wants to see a word heavy text in their inbox.
Be extremely intentional
With SuperPhone®’s tagging system, you can make sure that you send the right text to the right customer. If I’m a female customer who was tagged as someone that has only ever purchased your womenswear, I won’t care about your brand texting me about your latest collection on menswear.
Don’t text too often
It’s good to be consistent — but don’t turn into a spammer, please! Be cautious of how often you’re sending texts. Our recommendation is to spread it out, maybe 2–3 times a week!
Interested in using SuperPhone® if you’re not on already? You can register today at www.superphone.io
