If you can’t measure it, you can’t improve it
It was 2004 and Robert Scoble was pioneering corporate blogging at Microsoft. Before that, there had only been press releases, faceless boring statements crafted by lawyers, broadcast to the world without the slightest desire of feedback. Mark Zuckerberg was just coding Facebook. Twitter was nowhere around. Livejournal was still a thing. The most popular messenger was ICQ.
I was working as an “Alliance Manager” for Microsoft, Russia in Moscow at the time and decided to follow suite and pioneer tech blogging in Russia, along with some other colleagues — Gaidar Magdanurov, Alexander Lozhechkin and a couple of others. It was fun while it lasted.
I joined Veeam Software in 2011 after some 3 years of running VMware for Russia and CIS countries, moved to our corporate HQ location in Zug, Switzerland in 2012 and has been focused on the global operations ever since in the role of Senior VP, Strategic Operations.
It’s been an extremely educational, fun and challenging ride so far — and I’ve also missed writing, sharing experiences of growing a global software business from zero to multi-hundred-millions in sales, getting feedback, engaging in discussions — all this thrill.
Finally, now that there’s Medium, I decided to give it a shot one more time, building everything from scratch, this time in English and in the global context. So, if you are interested in sharing and discussing experiences of growing, investing in and scaling tech businesses, making data-driven decisions, analytics, machine learning, business processes — welcome and a pleasure to make your acquaintance! (again :)
