
Social AR companies like SuperWorld will help Apple AR glasses, Magic Leap and HoloLens fulfill their promise
Apple is starting to build up a warchest in both team and intellectual property for AR glasses. They recently acquired Akonia Holographics. Prior to the acquisition, Akonia Holographics focused on developing displays for augmented reality glasses. According to Akonia’s website, they make, “thin, transparent smart glass lenses that display vibrant, full-color, wide field-of-view images.”
AR glasses represent a technology that can overtake smartphones as the primary consumer personal computing device. Given that iPhone sales represent the majority of Apple’s revenue — it’s no surprise that Apple is preparing for the computing device that might be the smart phone replacement.
Magic Leap recently released their first version of their AR glasses to the public with much fanfare. The move from Apple is an indicator that they do not plan on ceding the AR glasses hardware market.
SuperWorld’s (superworldapp.com) team is especially excited about Apple making acquisitions in the AR space. It increases the likelihood of an earlier release of AR glasses by Apple. SuperWorld has already built out a decentralized AR Real Estate platform and is ready for this new Augmented Reality future. It’s the type of company that will benefit from the trend of increased resources towards development for AR glasses.
For software companies like SuperWorld — it doesn’t matter if Microsoft, Google, Magic Leap or Apple wins the AR glasses market. The most important thing is competition that will lead to mass consumer adoption. When that moment happens, mobile advertising is expected to shift towards AR glasses. Mobile advertising is expected to be $70 billion in 2018 — roughy 3/4ths of digital advertising.
AR software developers are excited about parts of that pie moving from mobile to AR. Apple in particular has a had a strong presence in the consumer technology market. While AR glasses have shown functionality, they have lacked aesthetics. Apple’s design centric team may change that and jumpstart a new market.

