How Amazon Disrupted Logistics

Supply Chain Innovation Series, Chapter 4

Benjamin Gordon
Nov 5 · 2 min read

Amazon has disrupted logistics. As a result, the supply chain sector looks radically different today.

This video interview explains why.

Robotics is a case in point. In 2012, Amazon bought a warehouse robotics company, Kiva, for $775 million, marking the 2nd-most-expensive acquisition in its history to date. This month, Shopify acquired 6 River Systems for $450 million to challenge Amazon on this same turf.

Ecommerce fulfillment is a second illustration of the increasingly recognized value of supply chain innovation. On the one hand, disruptors like ShipBob are using technology to provide lower-cost e-commerce fulfillment solutions. On the other hand, consolidators like Radial Commerce are deploying capital to acquire competitors and pursue global scale.

If you have any lingering doubt about the convergence of technology and logistics, ask FedEx CEO Fred Smith. FedEx stock plunged 13% after its Q3 results call last week, which included an explanation of a decline believed to be fueled by ending an Amazon contract, where he included his former customer as a competitor, telling shareholders, “we basically compete in an ecosphere that’s got five entities in it. There’s UPS, there’s DHL, there’s the U.S. Postal Service, and now increasingly, there’s Amazon.”

In sum, we are entering a phase where logistics is more important than ever. You need to know about supply chains if you work in business, if you use technology, if you care about the economy, if you invest, or if you simply want to understand your world. Logistics has become intertwined with everything we do.

For more information on how Amazon has disrupted logistics, watch this video and read this article! If you have feedback, I’d welcome your ideas.

Benjamin Gordon is an entrepreneur, advisor, and investor for companies in transportation, logistics, and technology. He is CEO of Cambridge Capital in West Palm Beach, a private equity firm that specializes in the supply chain sector. Follow him on Medium, Twitter and LinkedIn.

Supply Chains

Supply chains: the convergence of old-economy transportation and new-economy technology

Benjamin Gordon

Written by

Ben Gordon, CEO of Cambridge Capital and BGSA. Investor in logistics and supply chain technology. Published at Fortune and CNBC.

Supply Chains

Supply chains: the convergence of old-economy transportation and new-economy technology

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