B2SMB Institute: Two upcoming SMB events worth considering

At SurePath, we are always looking for resources to help our SMB software clients succeed in this very challenging market. After following their progress since launch, The B2SMB Institute is a resource we recommend that you consider.

Founded by two SMB industry veterans, Dave Walker and Peter Hutto, the Institute launched 18 months ago with the objective of creating a “community of B2SMB professionals” and resources (events, research, and how to “playbooks”) that can accelerate the growth, success and profitability of companies focused on the SMB market.

What makes the B2SMB Institute unique from other SMB organizations is that it is trying to pull together insights and best practices from across all the SMB vertical segments, and from all the key business functions that drive revenue and profit- Marketing, Sales, Product, Ops, Service.

Surepath Capital joined the Institute 18 months ago as a Business Member. We saw the benefit in pulling together all the players in the SMB market. We believed that there were “learning opportunities” for our clients in hearing how other successful B2SMB companies solved the problems common to every SMB focused company- reach, acquisition, engagement and retention.

The Institute has 2 events remaining for 2019 that we want to highlight.

• B2SMB Leaders Forum, June 13 & 14 in Napa, CA. This is an “executive focused” event highlighting new models, trends and strategic topics.
• B2SMB Global Conference, October 2 & 3, in Chicago. This event will be much larger and have content tracks for both executives and senior functional leaders and managers in Marketing, Sales, Product, Ops and Service. (PS- they are currently recruiting speakers for October who have compelling stories of success)

If you want to attend or send team members to the Leaders Forum, we can offer Surepath clients and friends a 25% discount with the promo code SurepathVIP (case sensitive). You can register here.

If you would like to learn more about the B2SMB Institute and how membership might be able to help your company, feel free to reach out to our friends, Dave Walker (dave@b2smbi.com) or Peter Hutto (peter@b2smbi.com).