How Coach Got Cool Again via @bizbash

Coach is one of those brands that had their moment but fizzled out over the years. Recently they switched up their formula and started to stand out on the fashion scene, unexpectedly. We thought it was impressive how they re-introduced their brand by throwing events to stand out and create an unforgettable experience. It paints a different story and leaves you curious for more.

http://www.bizbash.com/see-new-yorks-high-line-turned-into-an-urban-jungle/washington/story/32445#.WK4-HhIrLEo

http://www.bizbash.com/why-a-luxury-fashion-brand-planned-a-playful-dinosaur-theme-party/los-angeles/story/33057#.WK8h3BIrLEo

SURKUS