Simply Explained: The Rise of “Sustainable” Plastic

Sustainability Directory
Sustainability Directory
2 min readJun 15, 2024

The Rise of “Sustainable” Plastic: What’s the Real Deal?

We all know plastic pollution is a massive problem. So, when we see things like “biodegradable plastic” or “recycled plastic” bottles, it feels like a glimmer of hope, right? But the whole “sustainable” plastic thing is way more complicated than it seems.

Types of “Sustainable” Plastic

It’s not all created equal. Here’s what you’ll see:

  • Bioplastics: These are made from plants instead of fossil fuels. Sounds good, but most still don’t break down easily in natural environments, and growing those crops can compete with food production.
  • Recycled plastic: Definitely better than making new plastic, but recycling has its limits. Plastic degrades in quality each time, and only certain types are recyclable at all.
  • Compostable plastics: These only break down under very specific industrial conditions, not in your backyard compost bin. If they end up in landfill, they’re just as bad as regular plastic.
A vivid portrayal of colorful plastic materials entwined with and enveloping a natural element, illustrating the invasive nature of plastic pollution and its threat to ecosystems, resonating with the urgent need for sustainable waste management practices.
Visual Representation of Plastic Pollution Engulfing Nature, Highlighting Urgency for Sustainable Waste Management

The Problem with Calling Plastic “Sustainable”

The term itself is misleading. Even the most responsible “sustainable” plastic has downsides. It can still end up as litter, harming wildlife. Plus, focusing on making plastic slightly less harmful distracts from the real solution: reducing our reliance on plastic in the first place.

Is “Sustainable” Plastic Just Greenwashing?

Sometimes, yes! Companies know consumers want eco-friendly options, and some slap on misleading labels to make a quick buck. It’s important to look deeper than the marketing claims.

What’s the Real Solution to Plastic Pollution?

Focusing on “sustainable” plastic can let both companies and individuals off the hook from making the bigger changes we need. Here’s what actually matters:

  • Redesigning for less waste: We need products and packaging designed to be reused or easily recycled from the start.
  • Shifting away from disposables: Think reusable bottles, shopping bags, and containers, not just the slightly-better disposable option.
  • Holding companies accountable: It’s not just on consumers. We need laws and regulations that force businesses to reduce plastic waste.

The Bottom Line on “Sustainable” Plastic

It’s complicated. While some “sustainable” plastics are a slight step in the right direction, they’re not a magic bullet solution. True progress means rethinking our entire relationship with plastic and building systems that prioritize reduction and reuse.

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