From the trenches of Design Thinking

Smart companies are pivoting quickly to not miss the design thinking train. Sutherland is no exception! At Sutherland, we aim to be change makers for not only our clients but for their customers too. Our Labs, an innovation arm of Sutherland is working with leading brands to improve everyday experiences. A stepping stone to build a design driven culture, keeping the customers at the forefront of any problem we aim to solve.

To ensure that design is the foundation of our future, our team has been rolling out Design Thinking training for our executives to equip them with the skills to become Design Thinking advocates. In each training session, we brought together diverse groups from across the organization, which were split into teams and coached by one of our experts. The coach’s role was to facilitate, guide and answer any questions or concerns the teams might have. Over 2 days, the training took the format of a mini design sprint, taking teams from research and observation of users, to problem identification, to designing a solution, to pitching a basic concept to a panel of judges.

I’ve personally learned a lot as a coach, and am verifying or debunking 5 statements on communicating and…