Pantone Colour of the Year: Classic Blue

The Pantone Color Institute chose Classic Blue as Pantone Color of the Year 2020.

Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable colour presents a foil to the uncertainty the future holds. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the colour dominated a global industry.

A timeless and enduring blue hue, PANTONE 19–4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19–4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19–4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19–4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience. “Many of us looked at 2020 as the future, but now we’re here,” says Laurie Pressman, VP at Pantone Color Institute.

For Pantone, picking the right shade of the moment is a showcase for its bigger business. The company profits from selling everything from swatches to the chemical formulas for its proprietary colours. Pantone also consults with various product companies across industries to keep their colours timely. With the colour of the Year, Pantone offers a free trend forecast to the wider world, in a play to lead the conversation about colour and further cement its expertise.

Colour codes:
PANTONE 19–4052 Classic Blue
CMYK 100–76–25–0
RGB 15–76–129
HEX 0f4c81

Sources:
Pantone — Announcing the Color of the Year 2020
AD Pro — The 2020 Pantone Color of the Year Is Classic Blue
TIME Magazine — Pantone’s Color of the Year Is a Comforting Start to 2020. Here’s What to Know About the Choice
FastCompany — Pantone’s 2020 color of the year is the new black

Original post: Sviiter’s blog — Pantone Colour of the Year: Classic Blue