Pantone Colour of the Year: Living Coral
The Pantone Color Institute chose Living Coral as Pantone Color of the Year 2019.
The vibrant yet mellow PANTONE 16–1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
Reacting to the onslaught of digital technology and social media increasingly embedding into our daily lives, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16–1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16–1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16–1546 Living Coral emits the desired, familiar, and energizing aspects of colours present in nature. In its glorious yet unfortunately evermore elusive display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse caleidoscope of color.
Colour codes:
Plus Series CMYK: 0, 65, 54, 0
Plus Series RGB: 255, 111, 97
HEX: ff6f61
Sources:
Pantone — Color of the year 2019
Original post: Sviiter’s blog — Pantone Colour of the Year: Living Coral
