CopyRight- Copywriting Collaboration Concept for Figma’s New API

Svilen
Svilen
Mar 24, 2018 · 2 min read

Yesterday was a monumental day for the digital product design industry. Figma took a giant leap forward by announcing its API platform- making it the first design tool to do so, and opening up a world of possibilities in the process (congrats to Dylan Field and team!) As my head was spinning with ideas to optimize my team’s workflow, I was struck by a particular problem I’ve encountered in every organization: how do we get copywriters and designers on the same page?

Copywriting has been vastly neglected when it comes to tooling and collaborating, leaving writers reliant on comments and word documents as primary means to communicate with designers. While writers can jump in Figma and manipulate text directly, as designs increase in complexity, so does the learning curve to navigate inside of components and nested layers without messing something up accidentally. Then there’s the problem of synchronized fonts, which writers might not have installed on their local machine (global fonts would be a great addition to Figma btw.)

I wondered…

What if copywriters could manipulate copy in a simple interface that previews their changes in real time, then push them to Figma?

The Workflow

  1. Designers create text components in Figma with defined font, size, line height, etc.
  2. The components are designated (ex: naming convention) to be handed off to writers.
  3. Designated components are imported in CopyRight in the form of input text fields, ready for writers to experiment with copy.
  4. As writers try out different copy, they can preview it live in its final form with the predefined font characteristics.
  5. All changes can be saved directly to Figma.

Would love to hear any ideas or suggestions, along with any interested collaborators to bring the project to life once the write API is released.

Svilen's Realm

My concepts, designs & inventions

Svilen's Realm

I invent, design and craft experiences and solutions ranging from reimagining the mundane to protecting fundamental human rights. I share my visions with the world through the language of design, film, and writing.

Svilen

Written by

Svilen

Speculative Designer | creator of RubixToolkit.com & DesignSecrets.org

Svilen's Realm

I invent, design and craft experiences and solutions ranging from reimagining the mundane to protecting fundamental human rights. I share my visions with the world through the language of design, film, and writing.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store