The Surprising Neuroscience Behind Snapchat’s Success

Svilen
Svilen
Mar 8, 2017 · 4 min read

With the recent hype around Snapchat’s IPO, the app has been the center of speculation of not just Wall Street but every major publication. Discussions about its future and potential share prices are at a peak, so I figured this is as good of a time as any to give my 2 cents..

The Lack of Likes

No Social Pressure

The Comfort of Stories

The Content Paradox

To his surprise he found that the rat with the consistently dispensing lever was not very interested, while the rat with the unpredictable lever would compulsively press it, eager to find out when he would be rewarded next. If you want proof that we react similarly when it comes to unpredictable outcomes, look no further than slot machines. Likewise, the uncertainty behind our friends’ stories keeps us constantly checking them, wondering what we’ll see next.

Going Left

  • The app Yo! challenges the notion that messaging should be customizable by only letting friends send each other the phrase “Yo” and nothing else (at the time). While it may sound dumb, tens of thousands of users have found creative uses for it and it has gone to raise over $2 million dollars in venture capital.
  • The app Buzz challenges the notion that contacts should be permanent by deleting any personal connection you don’t talk to in 72 hours.
  • Firechat only lets users talk to each other if they are in close proximity and without needing an Internet connection.

While no one knows what the next breakthrough communication app will be, it’ll most certainly challenge pre-existing notions of how a social network should act instead of blindly copying conventions.

Now kindly “like” this story by pressing the 💚 :)

Svilen's Realm

My concepts, designs & inventions

Svilen's Realm

I invent, design and craft experiences and solutions ranging from reimagining the mundane to protecting fundamental human rights. I share my visions with the world through the language of design, film, and writing.

Svilen

Written by

Svilen

Speculative Designer | creator of RubixToolkit.com & DesignSecrets.org

Svilen's Realm

I invent, design and craft experiences and solutions ranging from reimagining the mundane to protecting fundamental human rights. I share my visions with the world through the language of design, film, and writing.