Social media has become an essential part of life for the 3.2 billion users who spend an average of 2 hours and 22 minutes on various platforms like Facebook and Instagram.
54% of customers rely on social media information such as brand channels and reviews to purchase a variety of goods and services, making it a critical channel for marketers and advertisers as well:
- 49% of consumers rely on influencer reviews
- 71% of users having a positive experience with engaging a brand’s social media channels are likely to recommend it to others
A strong social media campaign can be a sink or swim determinant for a brand’s success and
connecting with potential consumers on a more personal level is one of the primary challenges of a social media marketing strategy along with providing relevant, engaging content through influencer and other effective channels to maximize exposure and awareness.
To make life easier on the part of both brands and users, Swace delivers apersonalized incentive system incorporating relevant brands in genuine and non-intrusive ways, a far cry from approaches that essentially barrage consumers without any substantial connection between user and brand.
With a fresh deviation from the mass attacks of unscrupulous advertisers, SWACE will help establish a platform that can effectively delivery brand loyalty through an interconnected network which will allow users to exchange their rewards for various products from their favorite brands.
Through SWACE, users are naturally converted into brand ambassadors/influencers through strong, positive brand association and direct connotation through the engaging and social challenged posted on the platform.
This enhanced source of brand loyalty also carries over into the benefit of having user-generated and verified content, which is a critical metric for potential consumers who peruse reviews before making a purchasing decision. SWACE provides a system where anyone posting legitimate content can become an influencer based on quality as opposed to quantity.
Brands looking to capitalize on the platform can take advantage of a unique interface which helps build custom advertising campaigns for effective branding. With a variety of frames at their disposal, customized social-based challenges and rewards systems featuring the brands that align with the target demographic will help foster strong brand loyalty through reinforcement-based rewards and actions.
SWACE tokens will be required to join in on the exciting challenges, which can range from taking selfies at a retail store, utilizing AR tech to go on scavenger hunts ala Pokemon Go, or even private events that can help boost corporate morale and infuse a breath of fresh air to a typical daily routine.
The elastic API integration is already configured for Facebook and Instagram during the beta session along with an available MVP that provides a glimpse of how brands and challenges are efficiently integrated to transform detached, indifferent users into powerful brand ambassadors.
Join in on the IEO July 15: https://www.probit.com/en-us/ieo/swace-round1/0
Originally published at https://medium.com on July 9, 2019.
