How to Increase Social Media Engagement?
Social Media has developed from a tool of networking, to a tool of engagement. With the rise of its popularity, almost all businesses regardless of their size are utilizing it as a tool of increasing brand awareness. However, as most brands look to increase brand awareness, most users are looking for engaging content.
According to SocialMediaToday. 61% of the survey participants seek engagement with their favorite brands on social media more than anything else.
Content evolved from storytelling, to writing, typing, and visuals. Ironically, the first form of communication is the most engaging because it requires the audience’s attention, listening, and reaction.
Our content, before augmented reality AR becomes mainstream, is static and two-dimensional. Dare we say, BORING! So…
How to Increase Social Media Engagement?
Outside of the typical suggestion, “add value” that is often vague and isn’t really helpful. Engagement is a social construct that is hard to measure or even define.
For that reason, let’s take a step back and think different. Why does Apple have hundreds of retail stores around the globe? Apple understood how to get their consumers engaged by providing them a dedicated space in which they can walk around, talk to employees and among one another, test the products by handling them physically, and more. All of these actions are of engagement. To engage is to take conscious actions.
Having physical activities increase engagement because of the need for using multiple senses, additionally, if you design the experience well, you guarantee you go on your consumers social media accounts.
Great, but, not all businesses can afford such experiences worldwide. That couldn’t be more true.
Build Content Centered Around ENGAGEMENT
Your loyal fans and your ideal target audience want to hear from you, they want to learn about what you do, who you are, and why you do what you do. Find a way to make it actionable.
With the enhanced tech of today, a lot of businesses are challenging their consumers to take actions promoting a cause, ideology, or a product. These challenges are very addictive because we are all competitive in nature, wanting to play and win.
Remember, likes aren’t often indicative of engagement, but actions are. These reasons led to several businesses working on platforms to enable businesses to create unique challenges and games to better engage with their audiences.
One being Swace — a blockchain-based social media platform that is focused on gamifying business-consumer interactions.
Swace is actively seeking to change the landscape of online engagement by introducing Swace app on both iOS and Android. Swace app is carefully designed to be brands’ most engaging tool, and consumers’ best friend. Swace’s vision of a social medium is one that promotes real-time engagement and enables consumers to complete games, compete in challenges, and get rewarded, real-value rewards that are worth their time.
Swace enables brands to launch social games for their most loyal and enthusiastic fans to promote their message and become their influencers. Swace is also working on NFT-specific features enabling brands to create unique and exclusive NFT collections by collaborating with their audience and artists. Cutting down on some of the unnecessary expenses arising from third-party advertising agencies, getting word of mouth going, and getting their consumers actually engaged.
Swace app is in Beta version private testing and will launch a public testing version in the coming weeks. Swace app is available for testing for 100 iOS users before public testing launches.
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