Good news! Swace has announced that its IEO will begin on July 15, 2019 and finish on July 22. That means you have one week from the start-date to purchase your ALL-NEW SWACE tokens to use on the Swace app, which will be made available for Android and iOS mobile devices.
Swace aims to redefine the engagement between consumers and brands. The token can be used by gamers to take part in games held on the Swace app. Meanwhile, brands will be able to use the token to market their products via the app, and reward Swace players with their products for participating in or winning games held on the platform.
To give more insight to the nature of the Swace platform, Swace games are content creation-based, and have been designed to appeal to media-savvy users between the ages of 18-to-26 who wish to establish a reputation as a credible online influencer.
In location-based games, brands choose a specific location and require players to visit or check in to a number of designated nearby places across a certain period of time. Gamers will then need to hone their creativity to take a picture of the brand in action whether it be via selfie or other means. This approach has been found by the Swace team to form a stronger connection between the brand and the consumer due to repetitive interaction over a concentrated period.
Community engagement is also one of the driving factors behind Swace. Its founders believe that if a group of a particular brands’ fans engage with each other, then the overall level of brand engagement will increase through sharing, playing, and collaborating for better rewards. This community-driven approach has led to the creation of games in which pictures are uploaded by gamers in response to a theme announced by a brand, and then upvoted Reddit-style by the community depending on how closely they fit the topic. The winner is the player with the most votes. They will also be rewarded incrementally depending on their creative approach to the proposed theme.
Swace’s technology is built upon the Ethereum blockchain, and its engineering team is keen to engage with the latest emerging technologies. It has subsequently created a number of Pokémon Go style augmented reality games, whereby players are required to head to a designated location and photograph a series of 3D brand-related virtual reality images over a certain period of time in exchange for prizes.
Players are also rewarded based on how they engage emotionally with a brand. In addition to earning accolades such as “Honest Tester” if they are selected by a brand to test products as a way of gauging feedback, gamers will also earn prizes for emotional engagement by posting brand-related images during photo-worthy moments of their life. This approach is intended to strengthen the brand/consumer bond by associating the former with strong, positive emotions.
We hope that you are as excited as we are about the announcement of our IEO date and reshaping how consumers and brands interact. If, however, this post didn’t give you all the information you need about the Swace app and our new SWACE token, please visit our official website and Medium page. Alternatively, you are also welcome to send us a message on Facebook, Telegram, or Twitter! Looking forward to hearing from you soon!
If you feel your questions have not been answered, please get in touch with us via the official Swace communication channels bellow:
- Youtube: https://youtu.be/UQwema1Zerg
- Telegram: https://t.me/swace
- Facebook: https://www.facebook.com/swaceapp
- LinkedIn https://www.linkedin.com/company/swace/
- Twitter: https://twitter.com/swaceapp
- www: https://swace.io/
- Email: hello@swaceapp.com
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