5 Must-Know Mobile E-Commerce App Development Trends for 2020
Find out more about e-commerce mobile app development trends for 2020 and start implementing them for attracting new customers and retaining existing ones.
Nowadays, the world is heading towards digitalization making e-commerce mobile apps an irreplaceable part of all kinds of business. If you want to say up-to-date and overcome your market rivals, you need to provide users with unique offers improving their shopping experience. Knowing essentials for the ecommerce app is crucial but not enough. You should follow top e-commerce mobile app development trends that will help you state the goals properly and reach them in a short period.
Reasons to Know eCommerce Trends
Everyone who is doing business online knows how important it is to create a custom mobile app and make it user-friendly. E-commerce world is becoming very competitive, so to stay one step ahead of your competitors, you should learn, analyze and adopt trends in mobile commerce development. It will help you drive your company forward, increase brand loyalty and occupy a top position in the market. Otherwise, you risk falling behind and losing a hectic competition.
Important Trends of Ecommerce Mobile App Development
According to the Statista report, over 2.14 billion people across the globe are expected to purchase services and goods online in 2021. It means you have high chances to boost your revenues. Still, it requires implementing the most significant trends when developing and upgrading your mobile app. Here are the top ones:
1. Chatbots
Most retailers understand the importance of meeting customers’ requirements as such an approach gives them a competitive advantage. AI-powered chatbots are already commonly used in e-commerce mobile app development, and such a tendency will be preserved in 2020.
Chatbots can improve clients’ experience by far. Gartner states that 25% of customer service and support operations will involve chatbot technology. Many brands like Google and IBM Watson benefit from this trend to enhance communication with the clients, drive sales and recommend products. Small and average businesses also need to use chatbots to serve their customers better. Chatbots will also help arrange conditions to use voice search that is becoming of great value in 2020.
2. Augmented Reality and Virtual Reality
According to the BRP report, about 50% of customers prefer to deal with retailers who provide AR and VR solutions. They are looking for a more personalized experience that improves the quality of online shopping. Lacoste, IKEA and many other big companies have already presented try-before-you-buy options for clients. However, VR and AR technologies are not just for big business anymore. If you want to create a perfect space for people to do shopping in your online store, consider these technologies for mobile application development.
3. The Internet of Things
Nowadays, IoT is present in wearable technology, smart bulbs and more and IoT trends have a great impact on mobile app development. The benefits of IoT apps are endless. Still, its main purpose for the business is learning about customers’ activities and identifying relationships. As a result, you will discover more opportunities to engage the customers in a relevant way.
4. Artificial Intelligence and Blockchain
Doing shopping online should be secure as most customers consider this to be one of the most important features of a good mobile app. There are many efficient tips on how to gain excellent mobile app security, but e-commerce apps should also envision the ease and security of in-app payments. Here is where blockchain technology can be successfully used.
What’s more, enterprises can use the perfect combination of AI, blockchain and mobile for big data and IoT sensor data analysis, data accounting, predicting performance issues and forecasting sales.
5. Cloud Technology
Cloud technology will be one of the most popular trends in mobile commerce app development in 2020. If believe statistics, 83% of enterprise workflow will be in the cloud. If you continue to use servers to manage an e-commerce app, it is possible to lose important data and experience heavy revenue loss if errors occur. Using cloud-based technology, you can relax, breathe with relief, and run the business in a usual manner.
Conclusion
As you can see, mobile commerce application development trends for 2020 are greatly influenced by the process of digitization. Mobile apps continue to play a significant role in successful conversation and attracting traffic, and will serve the main driver of digital retail by 2020.
All in all, online shopping will become more engaging and convenient. Partnering with experienced mobile app developers like SwagSoft you can rest assured that the experts will update you on the latest trends and ensure the best realization of your business idea. Using a custom app from high-qualified specialists will not only boost your business by attracting new customers but will help you preserve the existing ones. Feel free to contact us to discuss the details of your project.
