Introducing: Learn to Earn
Recently, we ran a beta test Learn to Earn in the Sweatcoin App. The results were outstanding:
- 3M people viewed it
- 815K completed it
We can expect much higher levels of engagement and participation as we refine the system, remove bugs, and provide even better rewards. The Learn to Earn was presented to a total of about 10M crypto users (those who have created a Sweat Wallet). Crypto users now number 11M.
This engagement presents a new wave of business opportunities to benefit both our partners and community: a way to engage millions of people with amazing rewards, and to provide partners a chance to gain customers and exposure.
Catalyzing user engagement
The growth of Sweat Economy has been outstanding. It is the fastest growing DApp of all time. The largest Web3 onboarding ever. Already predicted to be about 7% of total crypto wallets.
But, what does scale mean for economics? User volume without engagement is of little value.
Sweatcoin has reached 100M users because of the team’s dedication to creating a fun app that encourages engagement. Engagement is immensely valuable to brands. That value can be directed back to users to reward them for movement.
This is demonstrated by our basic value flywheel:
The Learn to Earn mechanism is a way of converting mass usership into real value for partners and for the community they reward.
Learn to Earn — how it works
As the current largest Web2 → Web3 onboarding, Web3 education is an essential part of our mission.
Our Learn to Earn mechanic works as follows:
- Crypto users (11M+) are presented with a question
- They tap an answer
- If they are correct, they enter a raffle, in which rewards are given
In this first Learn to Earn, the question was about which blockchain SWEAT is being built on, and we offered a reward of sweatcoins. But the question could be anything; as could the reward.
On-chain
When this feature is moved to the upcoming Sweat Wallet App, the Learn to Earn feature will see our users engage with on-chain activities directly. This is unique — all other major Learn to Earn platforms are off-chain.
Partnerships
815K people engaging with a brand is immensely powerful. We will invite partners to sponsor the Learn to Earn. Partners can choose the question they wish to present to millions of people, and provide the rewards for the winners.
To brands, this is very valuable. They receive exposure and brand awareness by being featured on the app; and, by providing rewards, they onboard customers.
User rewards
Learn to Earn offers the Sweat Community access to rewards. All that is required is a moment of their time, and the chance to learn something new. This is an attractive win-win.
Next steps
We will be running consecutive Learn to Earn experiences in the Sweatcoin App in the lead-up to the TGE in September. This feature will then be gravitated to the crypto-centric app, the Sweat Wallet App, when it is released in the coming months. Stay tuned, we will be releasing an article all about the new app soon.
For now, start earning crypto for your steps by following this link. To learn more about Sweat Economy, visit our website. For the latest news, make sure to follow us on Twitter, Discord, Telegram, and Reddit.
