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The world’s top professional sports leagues are deploying innovative gamified blockchain collectible experiences on Sweet to drive new revenue streams and fan engagement.

Announcing MLS QUEST: An All-New Way to Experience Major League Soccer

Sweet
2 min readOct 28, 2024

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Sweet is proud to unveil MLS QUEST, crafted in partnership with Major League Soccer and the Major League Soccer Players Association — a bold, gamified collection experience that brings fans even closer to the game they love. With MLS QUEST, fans can collect iconic moments — the Key Plays of the Game — featuring the best action from MLS to complete quests. Each completed quest unlocks a reward-filled bag, packed with exclusive access, experiences, and merchandise, offering a powerful payoff for every ounce of fan passion.

With MLS QUEST, fans step into an immersive collection experience where they’re not just spectators — they’re collectors, questers, and players. Official MLS QUEST Pick Up Zones, found online and IRL across North America, invite fans to capture Key Play Medallions that “come alive” with unforgettable moments from both current and past games. When fans complete quests, they unlock exclusive Reward Bags, and when they connect with other fans in the Marketplace or Trade Lounge, they can trade for rare plays, complete quests faster, and unlock top-tier rewards — all while sharing their passion with a vibrant MLS community.

What You Need to Know About MLS QUEST

  1. Start Free: Head to mlsquest.com or explore an Official MLS QUEST Pick Up Zone (like our MLS Quest profile on X or the Official MLS QUEST Discord) to grab your first Key Play Medallion at no cost. Free and easy — your quest begins here.
  2. Collect Across the League: Whether you’re catching a match from home or cheering live in the stadium, collecting Key Play of the Game Medallions is easy. Key Play of the Game Medallions can be found on social media, at Pick Up Zones in partner locations, or in the Trade Lounge or Marketplace.
  3. Complete Quests and Win: Gather four Key Play of the Game Medallions to complete a quest and unlock a Reward Bag packed with surprises, from exclusive Sweet Credits, team swag, and gift cards to once-in-a-lifetime soccer experiences.

Our CEO & Founder, Tom Mizzone had this to say about MLS QUEST,

“MLS QUEST is transforming sports memorabilia by turning collecting into an interactive journey, where soccer fans can complete gamified quests for a digital Reward Bag packed with unique prizes. Fans can collect, trade, buy, and sell their way to a quest completion using Key Play Medallions that ‘come alive’ to reveal incredible soccer action. With the latest in innovative blockchain-supported tech, MLS QUEST creates a world of exclusive experiences and connections for MLS fans.”

MLS QUEST is a free, immersive way for fans to connect with their favorite MLS players and teams in a dynamic, fresh and unprecedented way.

Ready to get started? Visit mlsquest.com and start playing TODAY!

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SweetNFT
SweetNFT

Published in SweetNFT

The world’s top professional sports leagues are deploying innovative gamified blockchain collectible experiences on Sweet to drive new revenue streams and fan engagement.

Sweet
Sweet

Written by Sweet

Empowering fans to play, collect, and earn rewards through gamified sports experiences. https://sweet.io/

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