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Twitter buzzes every year on #GIVINGTUESDAY. It quickly went from a viral hashtag to a global phenomenon and at Sweet, we respect that and make it a point to build projects that find their authenticity through generosity.

On this #GIVINGTUESDAY, we recall a couple of the Sweet projects that give back to great causes.

KIA x Sweet to Benefit Environmental Justice

Inspired by their campaign for the new KIA 2023 Telluride SUV that reminds us all that the driveway is not just where you park the family car, it’s where basketball legends are born, KIA America continues its foray into web3 with a collection of digital collectibles designed to help MobilizeGreen, an organization that is focused on developing and empowering young leaders. Dropped on Giving Tuesday 2022, the Legends of the Driveway NFT Collection is powered by high-dollar promotion to address a critical issue — the concentration of pollution and environmental challenges for underrepresented populations. With 90% of the purchase price benefitting MobilizeGreen, KIA America is raising the bar on what can be done through digital collectibles on Giving Tuesday.

This is the second time this year KIA has rolled out a digital collectibles program that drives charitable donations. The generative Robo Dog campaign that released earlier this year during Super Bowl LVI was created to help the Petfinder Foundation assist animals in finding their forever homes by funding grants to local shelters.

Red Cross x Sweet Fundraiser helping those affected by Hurricane Ian

This is a superb example of how partnerships can truly reflect creativity and kindness. Miami-based artist, Marlon Pruz, created the artwork for this digital collectible that Sweet minted and disturbed to drive funds to the Red Cross. Stood up in a matter of weeks, this quick-to-market model can work for any fundraising effort trying to build something lasting and fund good work anywhere globally.

“This entire project exudes Sweet’s passion for partnership, vision, and creativity, we are so proud to combine the American Red Cross mission and Marlon Pruz’s creativity to offer digital collectibles in a simple and accessible way that helps people in need,” explained Tom Mizzone, Sweet’s CEO to Hypemoon.

Sweet Impact

Use cases like those above are just the beginning. Digital collectibles are a versatile way to educate and raise awareness about an issue, cause, or need. Sweet works alongside our brand partners to develop authentic digital collectible campaigns and very often, the best way for the brand to be authentic is to ensure that there is IMPACT beyond the drop… and that can be done by introducing a charitable component to sweeten the collection experience.

Giving back in a global community requires the ability to raise funds agnostic of currency or global location. See some of the collections built on the Sweet platform and how they are making a difference in our world, and make sure to collect yours here.



Sweet creates blockchain-based experiences and perks programs that connect fans to each other and to the brands they love.

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Sweet is an experience-driven NFT platform connecting the world’s biggest brands with the world’s most enthusiastic fans. https://sweet.io/