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NFTs: The New, Yet Familiar Way To Grab & Hold Consumer Interest

If you’ve read anything over the course of the last year or more about how brands can create, deploy, and market their own NFTs, you’ve likely come across some variation of the following statement: the NFT space (and more recently, the web3 space) is uncharted territory.

While this statement and its sentiment certainly make sense, since NFTs and web3 do comprise a new and rapidly evolving marketplace, brands should not be hesitant to venture into the space to take advantage of the many opportunities that are being presented.

Brands, listen closely — you’ve navigated opportunities like these before, and for the past few years there have been a number of brands who have successfully navigated this emerging market quite well.

Sweet has been working with brands of all sizes from across different vertical markets, and while we’ve engaged brands who were at first hesitant and expressed their “uncharted territory” trepidations, we’ve been able to come alongside these brands to help them build and execute their own successful NFT projects. Our advice to brands has been to approach their foray into NFTs in the same way they approach other initiatives — with strategic planning based on clear goals. Here is a list of helpful questions for brands to consider as they make plans to enter the NFT space:

This is a high-level view of some key considerations that Sweet has learned are vital in formulating a successful NFT release. Each of these considerations can of course get much more specific and granular, depending on the brand, its unique set of goals, and current market conditions.

Emerging markets have always been considered uncharted territory, unlike their legacy market counterparts which have been charted already. Unsurprisingly, emerging markets can present many unknowns, but they can also offer many exciting opportunities with incredible growth potential.

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Sweet NFTs

Sweet is an experience-driven NFT platform connecting the world’s biggest brands with the world’s most enthusiastic fans. https://sweet.io/