Unlock the Ultimate MLS Fan Experience with MLS QUEST

At Sweet, we’re thrilled to collaborate with Major League Soccer (MLS) to elevate the fan experience through MLS QUEST. This groundbreaking digital scavenger hunt combines cutting-edge technology with the excitement of soccer to redefine how fans connect with their favorite MLS players and teams. It offers exclusive opportunities to collect unforgettable moments (or Key Plays) from MLS games, which double as game pieces to unlock incredible rewards. Imagine reliving the New York City FC vs Orlando City SC match from June 27, 2024 by collecting the 4 Key Plays that helped the NYCFC prevail 4–2 and unlocking a $100 Fanatics gift card or a pair of tickets to the game of your choice — it’s happening now!

MLS QUEST has already rewarded fans with over $30,000 in prizes, including merchandise gift cards, season tickets, and exclusive Key Plays. One Grand Prize Winner claimed the MLS Ultimate Experience, featuring a travel voucher and tickets to 4 major MLS events. These rewards are a testament to MLS’s commitment to celebrating and appreciating its dedicated fan base

For the MLS’s 30th Season, MLS QUEST is taking the collection experience even further with brand-new features that give fans more opportunities to complete Quests and unlock even bigger rewards:

Expanded Pick-Up Zones: Bringing the Game Closer to You

MLS QUEST introduces expanded Pick-Up Zones, allowing fans to collect FREE Key Plays in various real-world locations. From in-venue LED boards to popular retail spots and community hubs, these zones are strategically placed to maximize accessibility. Fans can visit the MLS QUEST blog for clues on where to collect these exclusive items.

Collector Progression Bar: Rewarding Your Journey

The Collector Progression Bar is a feature designed to acknowledge and reward fan dedication. Each completed Quest advances the player along the progression bar, unlocking exclusive rewards and rare Key Plays. This system adds a layer of achievement and motivation, encouraging continuous engagement.

Introducing MLS QUEST Packs: A New Way to Collect Key Plays

The first-ever MLS QUEST packs dropped on March 6th — and promptly sold out! Fans rushed to grab the limited 250-pack release, securing some of the most electrifying moments from the second half of the 2024 MLS Regular Season. From stoppage-time game-winners to first career milestones, these packs included 12 Key Plays featuring unforgettable moments from Lionel Messi, Denis Bouanga, Luca Orellano, Gabriel Pirani, and more.

Over the course of the 2025 MLS Season, MLS Quest will continue to make packs available. Stay tuned for details on the next release, but in the mean time there are lots of ways to collect Key Plays, so fans can complete Quests and get rewarded!

Themed Collection Quests: Curated Challenges

Beyond live Game Quests, MLS QUEST will soon offer themed collections that cater to various fan interests. Fans can chase themed collections such as:

• International Stars,
• Recent Player Transfers,
• Signature Celebrations,
• Legends, Rising Stars, Bitter Rivals, Hat Tricks, and Defensive Specialists.

These curated challenges will provide depth and variety, ensuring there’s something for every MLS fan to do.

Join the Adventure with MLS QUEST

MLS QUEST represents a significant step forward in fan engagement and we invite all soccer fans to dive, collect Key Plays, complete Quests and score amazing rewards.

For more information or to start your collection for free, visit mlsquest.com.