The Swenson House, an entrepreneur residence dedicated to a new generation of enthusiasts

Kevin Le Goff
Swenson
Published in
5 min readApr 1, 2018

Founded in 2016, Swenson’s mission is to imagine inspiring and ocean-related residences for entrepreneurs & creatives. We first started with a print mag that caters to a demanding, innovative, and independent audience, one representative of an entire generation that is driven by the need to reinvent the way they live and work, through portraits of entrepreneurs, artists, craftsman, and athletes. Here are some inspiring people who shared their story:

Joe Gebbia, Mike Horn, Patrick Dempsey, Arthur de Kersauson, Stuart Butterfield, David Ams, John Dimatos, Susi Mai, Rand Hindi, Fred Jourden, James Lafferty, Vince Perraud, Margaux Avril, Leila Janah, Dare Jennings, Jason Fried, Rick Ridgaway, Ryan Kingman, Patrick Long, Lauren Hill, Jay Nelson, Julien Roubinet, Charly WPL, Chad DiNenna, Michael Wistrach
Morgan Maassen, Colin Thunstall, Jeff Rosenthal, Alex Strohl, Molly Benn, Patrice Meignan
and more…

Swenson believes in listening to its community. To this end, we’ve created a workspace that reflects our people. Located on the waterfront in Audierne, in the Southern Finistère region of Brittany.

Let’s build a place for a new generation of creatives and entrepreneurs who approach work in a completely different way

Work, live, and experience.

Generally speaking, remote work is becoming more and more frequent, even within big Fortune 500 companies. However, up until now, work spaces outside of big cities have been almost non-existent. At Swenson, we wanted to create a spot in which people can work, live, and experience in optimal conditions, outside of big cities and closer to nature to create a sense of authenticity. Above all, we wanted to create a lifestyle space where we could blend people of different backgrounds, both professional and personal, according to different needs.

The Swenson House — Audierne

Up until now, self-employed independents, entrepreneurs, creatives and startup teams have worked in separate spaces that haven’t always met their needs. Our goal is to bring together diverse profiles around shared values and help them grow in shared environment that catalyzes their development.

Changes in the pace of work and trends in digital transformation have lead numerous stakeholders to rethink workspaces, hotels, houses over the past several years. The rise of digital nomadism, among other work habits, has put pressure on traditional models of work. More and more professionals are opting to become individual entrepreneurs, or to consider slashing, or exercising multiple professions. As the needs of an always-on-the-go generation looking for balance between creative stimulation and well-being have burgeoned, Swenson has understood those needs and sought to meet them.

We see The Swenson House as the flagship of a new, enthusiastic generation. We offer our community an integrated experience, ranging from inspirational talks to outdoor film screenings, from yoga and pilates sessions to business retreats and step back offsites…

This is what’s going on at The Swenson House today, striking a balance between work and play is of the highest importance. It’s a new way to approach work, but it’s also an opportunity to pull one’s head out of the sand and to take a breather from work projects in a beneficial way.

Step back and enjoy outdoor.

Entrepreneurs face myriad challenges, one of which is finding a way to balance both personal and professional life. This is precisely why Swenson has put benevolence, conviviality, collaboration, professionalism, and serenity at the heart of all its endeavors. The Swenson House is a subtle, neutral toned temple spun out of a former boat house that spans the length of the Goyen. The Swenson House’s environment allows members of the community to balance work and play. Community members can surf during lunch, or take yoga and pilates classes at the end of the day, week in and week out.”

The Swenson House is an auspicious place to concentrate, or to find inspiration. Groups and individuals are welcome to step into this space dedicated to the communal values of innovation, passion, nature, technology, creativity and craftsmanship.

We welcome creatives, entrepreneurs, or the self-employed. Work is no longer a question of place, but of ambiance and space. Companies, teams, and freelancers can take advantage of Swenson’s accommodations and range of outdoor activities for a team building session or multi-day offsites in an environment that encourages creativity.

“We host numerous small businesses and startups looking to come to the countryside for a few days. They come on their own or partner with one of our experts to work on a particular problem or issue.”

More than a house, The Swenson House offers a home and a roof for emulation, inspiration, and collaboration. Guests collaborate with the space to rethink the way they work. Above all, the house encourages individual freedom, gives life to ambition, stimulates exchange and supports the development of spectacular projects, the kind which many are afraid to discuss, but in which we all secretly have faith. A uniting, consolidating, coordinating force, The Swenson House is said to breathe life into projects, and is often described as a parenthesis in company culture.

PS: We’re building The Swenson House V2 few steps from the actual one. If you want to follow this big project, i’m sharing stuff about it on my Instagram :)

Looking to join the community? Contact me on Facebook / Instagram

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Kevin Le Goff
Swenson

Co-Founder of Swenson Global |•#Creativity•#Passion•#Surf•#Dad