5 Steps for an Effective Social Media Marketing Plan

social media marketing planning
Photo by Austin Distel on Unsplash

Whether you’re a small business owner or a solo entrepreneur, social media is an important component of your marketing strategy. In this post, we’ll walk through the process of creating an effective social media marketing plan so that you can get the most out of your efforts online.

1. Determine your goals and desired results from social media.

The first step in creating a social media marketing plan is to define your goals and desired results. For example:

  • What do you want the outcome of your social media marketing efforts to be? Are you trying to increase brand awareness, generate new leads, or drive sales?
  • How many people 👥 do you hope will see your message through social media channels? If possible, break this down by channel (for example, 10% organic reach on Twitter).

Asking yourself these types of questions will help set realistic expectations and clarify what success looks like for this particular project. It’s important that these goals are SMART—specific (write down exactly what success looks like), measurable (how much?), actionable (what can I do now?), relevant (is it aligned with my business objectives), and time-bound (when am I going to achieve this?).

Taking the time to set meaningful goals for each campaign will help keep your team on track and ensure that everyone is aligned with what success looks like. At a high level, goals are often defined by what type of content you want to create — for example, if you’re trying to boost awareness and are good at photography 📸, then Instagram may be the best medium.

2. Choose the appropriate platforms for your business.

Choosing the right platforms is critical. It’s important to pick social media networks that are relevant to your business, target audience, and goals. For example:

  • If your business is a local retail store 🏪, Facebook and Instagram may be great options because they allow you to connect with people in the area who might visit your store.
  • If you’re an online retailer or ecommerce site 💻, Facebook Messenger could make sense as a way of connecting with customers.
  • If you work in healthcare 👨‍⚕️ or another field where compliance issues are important, LinkedIn could be worth exploring because it gives users access to a large network of professionals within their industry who might otherwise be difficult for them to reach out and connect with directly on social media platforms like Twitter or Snapchat (which often lack robust privacy controls).

The key is not just picking relevant platforms but also ones you can manage. If you don’t have the resources to maintain multiple social media profiles, it’s better to focus on one or two of them rather than spreading yourself too thin across all available networks. You should also consider whether or not your audience is using each platform — there’s no point in creating content if nobody will see it!

3. Learn how to use each platform effectively.

It’s important to know how to use each platform effectively. For example, the best way to use LinkedIn is through its Groups feature. This lets you connect with people who are part of similar communities, which can lead to opportunities for partnerships and collaborations. You can also find great content marketing ideas by looking at what other companies in your industry share on LinkedIn.

Another example would be Twitter, where hashtags have become one of the most important parts of any tweet’s success because they attract more attention (and, therefore, engagement). If you don’t use them correctly or understand why a hashtag works well for your business, then you won’t get the results that you need from it.

In addition to learning how to use the features of each platform, it’s also important to know what works best for your business. For instance, if you run an event 📅, then Instagram is probably going to be more effective than Twitter because the visual nature of Instagram makes it easier for people to see photos or videos from previous events that they have attended. If your company does a lot of content marketing and PR work on social media (like our clients do), then Pinterest might not be as effective because

4. Use social media management tools to simplify your process

Having a social media management tool 🛠️ is like having a personal assistant. It allows you to easily schedule posts, monitor your brand’s performance, and engage with your audience. You can use multiple tools for different tasks, streamlining all aspects of your work. Some tools even allow you to create unique content directly within the app or website! This gives you more time for other important tasks like brainstorming new ideas.

This type of software makes it easier to focus on what’s really important: creating engaging content that promotes your business or organization.

There are many different social media management tools, so it’s important to research what will best meet your needs. Make sure you consider how often you’ll be using the platform, whether it has analytics features (like tracking engagement) and if they offer integrations with other services like Hootsuite or Buffer.

5. Monitor results and adjust your strategy as needed.

You’re the expert, but don’t forget to listen to your audience. Your social media plan will never be perfect, so you need to be ready to adapt and adjust it as necessary.

As you set out on your new marketing venture, remember that many online resources can help you monitor and measure your results. Don’t wait until the end of the month or quarter — set up analytics 📊 for each social media account so you can see how many people are engaging with your content (and what kind), where they are coming from, and how long they are spending on each page.

Use these analytics tools at least once a week to ensure your strategy is working as intended — and then make changes if needed! You may also want to use social media management software tools that allow you better control over scheduling posts across all of your channels in advance, analyzing performance by date range instead of just month-to-month metrics alone (so if something doesn’t seem right day versus another month’s timeframe). These types of apps include Buffer Social or Hootsuite Pro, which both offer post-scheduling features and reporting capabilities, so it’s easy to track results over time without having access directly to Instagram etc…

Creating an effective social media marketing plan doesn’t have to be difficult if you follow these steps

If you’re new to social media marketing, creating an effective social media marketing plan may seem like a daunting task. There’s so much information out there, and it can be difficult to know where to start. But remember that your plan is just that — a guide for your strategy. It’s something that will help you make decisions about how to use social media more effectively, but it doesn’t have to be perfect from the beginning. Your plan can always be updated as needed and adapted based on the results of your efforts. When creating your social media marketing plan, remember these key components:

  • Keep it flexible — A living document for guiding future decisions
  • Measurable — Make sure there are defined metrics with each goal outlined in the document so you can track them over time


Social media can be a powerful tool for your business, but it’s important to have a plan before jumping into the fray. Following these steps will make your social media marketing strategy more effective and less time-consuming.

Connect with us at https://swiftgrowth.marketing/ 🦊 and see how we can help you create swift growth for your brand.



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Chris Hornak

Chris Hornak


Digital marketing professional, golfer, and retro gaming enthusiast. Co-founder of https://swiftgrowth.marketing/ and Owner of https://bloghands.com/