Google’s helpful content update: 8 tips you need to know

Google announced a helpful content update on August 18, 2022. This update focuses on the importance of creating people-first content and avoiding search engine-first content. This means that if you want your content to rank higher in search results, you need to create articles that are helpful and interesting to people rather than just stuffed with keywords.

Here are some tips for creating helpful content:

1. Focus on people first content

Write for the people 👪 you’re writing for and how your content will help them. Consider what they want, need, and desire.

2. Avoid search engine first content

This means writing for the sole purpose of ranking high in search engines without considering whether or not the content is helpful or interesting to people and rather focusing on search bots 🤖.

3. Keep your website on a topic

Having a core topic 🏷️ will make it easier for people to find and trust the information they need when they visit your site.

4. Have a precise target audience in mind

Think about who you are writing for and how you can help them. The more specific you can be about your target 🎯 audience, the better.

5. Give that audience a satisfying experience

Your content should be so easy for your audience to understand and use that they leave satisfied 🙌 and don’t need to leave to visit another website.

6. Exhibit first-hand expertise and knowledge

To create convincing content, you’ll need to demonstrate your expertise by providing data, facts, and examples 👨‍🏫️.

7. Create in-depth content that helps achieve a goal

Your content 📃 should cover the topic well, be actionable, and provide the reader with clear next steps.

8. Make use of SEO best practices

Follow Google’s advice and guidelines to ensure your content is successful 🏆 with their new update.

By following these tips, you can create helpful, interesting, easy-to-use content that ranks higher in search results.

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Chris Hornak

Chris Hornak


Digital marketing professional, golfer, and retro gaming enthusiast. Co-founder of and Owner of