Google’s helpful content update: 8 tips you need to know

blog graphic that represents helpful content

Google announced a helpful content update on August 18, 2022. This update focuses on the importance of creating people-first content and avoiding search engine-first content. This means that if you want your content to rank higher in search results, you need to create articles that are helpful and interesting to people rather than just stuffed with keywords.

Here are some tips for creating helpful content:

Write for the people 👪 you’re writing for and how your content will help them. Consider what they want, need, and desire.

This means writing for the sole purpose of ranking high in search engines without considering whether or not the content is helpful or interesting to people and rather focusing on search bots 🤖.

Having a core topic 🏷️ will make it easier for people to find and trust the information they need when they visit your site.

Think about who you are writing for and how you can help them. The more specific you can be about your target 🎯 audience, the better.

Your content should be so easy for your audience to understand and use that they leave satisfied 🙌 and don’t need to leave to visit another website.

To create convincing content, you’ll need to demonstrate your expertise by providing data, facts, and examples 👨‍🏫️.

Your content 📃 should cover the topic well, be actionable, and provide the reader with clear next steps.

Follow Google’s advice and guidelines to ensure your content is successful 🏆 with their new update.

By following these tips, you can create helpful, interesting, easy-to-use content that ranks higher in search results.

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At Swift Growth Marketing, we write about the latest content and growth marketing insights to help brands improve their growth. Our articles are designed to provide actionable tips and advice that can be implemented immediately to see results.

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