Growth Marketing Hack: Target Keywords You Rank Poorly For

Are you looking to boost your search rankings and increase your website’s visibility? One growth marketing hack you can try is targeting keywords you rank poorly for. While it may seem counterintuitive to focus on keywords you’re already ranking for but not in the top 10 results, this can be a great opportunity.

When you rank for a keyword but don’t reach the top 10, it means that Google already sees you as a potential resource for that keyword. However, it doesn’t consider you a top choice yet. So, by reviewing your already ranking content and comparing it to those in the top 10 results, you can start to understand why you’re not ranking higher.

How to Target Keywords You Rank Poorly For

Start by making a list of the topics and subtopics that are commonly covered in the current top-ranking content. This will give you an idea of what to include in your content to compete with them. However, don’t just stop replicating what they already have. Your goal is to bring something new and valuable to the table.

Write another list of ways to add value or provide unique insights on the topic. This could be through additional research, case studies, personal experiences, or expert opinions. The key is offering something your competitors don’t have or presenting the information more engagingly and comprehensively.

In addition to analyzing the top-ranking content, pay close attention to the other search result features, such as related searches and the “people also ask” section. These can give you valuable insights into what users are looking for and their questions related to the keyword. Incorporating these elements into your content can make it more relevant and comprehensive.

Conclusion

By targeting keywords you rank poorly for, you’re taking advantage of the opportunity to improve your search rankings and increase your website’s visibility. It’s all about understanding why you’re not ranking higher, adding value to the existing content, and optimizing your content to match user intent. Try it and see how it can positively impact your growth marketing efforts.

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