Seth Godin’s Tribes is still relevant over a decade later

Seth Godin is one of my favorite writers ✍️. He’s incredibly insightful; he’s written some of the most influential books of the last decade and still blogs virtually every day.

In 2008, Seth wrote a book called Tribes, which outlined his theory about how people form tribes and what makes those groups successful. It was a brilliant, revolutionary take on marketing at the time — and it still is today.

You’ve probably heard the term “tribe” thrown around, but what does it mean? A tribe is a group of people 👥 with a shared interest. This can be an online community or an offline one, and it doesn’t matter if you know all the other members of your tribe or not. You have something in common; they feel like friends — they’re on your side and support each other.

You might think of tribes as being made up primarily of strangers who share common interests, but that’s not right either! Sometimes we choose our tribes based on where we grew up (and thus who attended school 🎓 together) or even because we have similar hobbies or careers. Sometimes these connections will lead to friendships even though there wasn’t necessarily any initial reason why those friendships should exist beyond proximity alone!

Marketers (or anyone else looking to build their reputations) needs to understand this concept because it helps them figure out how best to go about acquiring new followers/customers etcetera: If I want more people following me online, then maybe I should try joining some groups where talk about topics related to my niche — those people might become interested enough in my content after seeing me regularly interact within those groups…

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin

One of the biggest reasons tribes are so important is that they create a sense of belonging. People want to feel like they belong to something, and when you have a tribe, you’re automatically in it because it helps define who you are. It can also help provide a sense of identity for people, purpose, and community.

If your goal is to build an engaged audience for your brand or business, having tribes will help ensure that by creating more connections 🔗 between your audience members.

Seth Godin’s tribe theory is more relevant than ever. In the past, tribes were mostly centered around politics or religion. Nowadays, tribes exist everywhere — from Instagram to LinkedIn to Reddit and even in our personal lives.

Tribes are a way to build a business, audience, community, and brand all at once. They’re a way for you as an individual to stand out from the crowd while making connections with like-minded people who share your passion for what you do.

Tribes are not just for leaders. They’re also made up of people who aren’t particularly good at social media. And they don’t have to be extroverts, either!

That’s why Seth Godin wrote Tribes in the first place — he wanted to make it clear that “leadership” didn’t have to mean being the most outgoing person in the room. He wanted everyone to understand that they could change their lives by building communities around their passions, whether they were interested in art 🎨 or athletics 🤾 or teaching young kids how to read 📖.

“Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.”
Seth Godin

Since Tribe, Godin has written a series of books that have become bestsellers. And as the world has caught up with him, it’s clear that his ideas are more relevant than ever.

The ability to build and participate in tribes is more important than ever because tribes are everywhere now. They’re a way of life for many people; they’re a way of thinking about how we interact with each other; they’re even a way of seeing the world 🌍 through your lens.

When you think about it from this perspective, it becomes apparent that finding your people is no longer limited to physical proximity or shared interests — it can happen anywhere online.

Seth Godin’s book The Tribes We Lead has been around for over a decade, but it’s still one of our industry’s most important and influential titles. If you haven’t read it yet, now is a great time to pick up this book 📕 by one of the world’s foremost experts on marketing, branding, and community building. It will teach you how to create an audience around anything from your favorite TV show to your favorite flavor of ice cream!

Connect with us at 🦊 and see how we can help you create swift growth for your brand.



At Swift Growth Marketing, we write about the latest content and growth marketing insights to help brands improve their growth. Our articles are designed to provide actionable tips and advice that can be implemented immediately to see results.

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