The 4 Types of Search Intent for SEO

When you’re creating SEO content for your website, you should align it with the search intent of your target keyword.

Search intent is the reason why someone is conducting an online search.

By understanding the searcher’s intent, you can create content that is more likely to rank in search results and attract the right type of people to your website.

Here are the four types of search intent:

1. Informational

People who are searching for information are typically looking for answers to questions. These users are typically looking for educational content.

2. Navigational

People who are searching for navigational intent are looking for a specific website or page. They may know the exact page they’re looking for and use keywords to find it.

3. Commercial

People who are searching for commercial intent are looking to learn more about a product or service before they make a purchase. They may be looking for reviews, comparisons, or pricing information.

4. Transactional

People who are searching for transactional intent are looking to buy something. They may be looking for a product, service, or even a job.

Understanding search intent is vital to your SEO strategy. Creating content targeting the right type of search intent can attract more visitors to your website and improve your chances of converting them into customers.

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