The best way to write a press release (inverted pyramid approach)

Share the most important information right off the bat!

Photo by Annie Spratt on Unsplash

What is the inverted pyramid approach?

What are the benefits of the inverted pyramid approach?

How do you write a press release using the inverted pyramid approach?




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Chris Hornak

Chris Hornak


Digital marketing professional, golfer, and retro gaming enthusiast. Co-founder of and Owner of