Oct 16, 2022
The power of pillar pages: more helpful content for your audience
By providing detailed, helpful content, you’ll boost your visibility!
Some websites are so successful because they have a great product or service, but their websites are vital to driving growth. When you’re looking for a way to boost SEO, one of the best ways is through pillar pages. Pillar pages are content that helps grow SEO visibility, guide content planning, and create better user experiences.
What is a pillar page?
At their core, pillar pages are longer, in-depth content pieces that address your target audience’s pain points and offer solutions to their problems.
Why should you use pillar pages?
Pillar pages should be part of your growth marketing strategy because they help drive traffic to your site by providing more helpful information than just one page on a subject. Not only that, but they also allow you to showcase your expertise within your business or industry. Pillar pages guide your content planning process and keep everyone on track when creating new pieces of content.
The benefits of pillar pages:
- Build topic authority
- Helpful to your audience
- Improve user experience
- Boost SEO
- Demonstrates expertise
- Naturally, attract backlinks
- Rank for many keywords
Pillar pages and topic clusters
Pillar pages are great, but they won’t be as effective without topic clusters. Topic clusters create content consistency and strategy and build topic authority. You’ll get more mileage from your SEO performance and satisfy more users by creating topic clusters.
One of the most important things about SEO is that Google wants to show the most relevant and helpful information for each user’s query. This means that when a user searches for something, Google will try to show them results that match their query as closely as possible.
A pillar page is an excellent way to help Google understand what your company is all about — and what it offers customers — but it won’t do much good if you don’t have any other content on your site that also speaks to that theme or topic.
The solution? Create topic clusters!
Topic clusters help Google understand what kind of information and keywords your website should be associated with. These clusters also make it easier for users to find one of those posts while searching for something similar.
Conclusion
Pillar pages can be a powerful tool in your growth marketing strategy, especially if you aren’t sure how to acquire web visitors organically. By branching off your existing content and creating additional pages targeting related topics, you increase brand awareness, direct users to relevant posts, and (hopefully) keep them on your site for longer.
Connect with us at https://swiftgrowth.marketing/ 🦊 and see how we can help you create swift growth for your brand.
