The power of pillar pages: more helpful content for your audience

By providing detailed, helpful content, you’ll boost your visibility!

graphic that represents pillar pages

What is a pillar page?

At their core, pillar pages are longer, in-depth content pieces that address your target audience’s pain points and offer solutions to their problems.

Why should you use pillar pages?

Pillar pages should be part of your growth marketing strategy because they help drive traffic to your site by providing more helpful information than just one page on a subject. Not only that, but they also allow you to showcase your expertise within your business or industry. Pillar pages guide your content planning process and keep everyone on track when creating new pieces of content.

The benefits of pillar pages:

  • Build topic authority
  • Helpful to your audience
  • Improve user experience
  • Boost SEO
  • Demonstrates expertise
  • Naturally, attract backlinks
  • Rank for many keywords

Pillar pages and topic clusters

Pillar pages are great, but they won’t be as effective without topic clusters. Topic clusters create content consistency and strategy and build topic authority. You’ll get more mileage from your SEO performance and satisfy more users by creating topic clusters.

pillar page and cluster content graph

Conclusion

Pillar pages can be a powerful tool in your growth marketing strategy, especially if you aren’t sure how to acquire web visitors organically. By branching off your existing content and creating additional pages targeting related topics, you increase brand awareness, direct users to relevant posts, and (hopefully) keep them on your site for longer.

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At Swift Growth Marketing, we write about the latest content and growth marketing insights to help brands improve their growth. Our articles are designed to provide actionable tips and advice that can be implemented immediately to see results.

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