Is your business on Social Media? If not, why!? Do you realise that the majority of businesses are now online and present on Social Media? Your competitors are the ones stopping you from selling, so you must ensure that whatever they’re doing, you’re doing it 10 times better. Social Media is extremely popular and with networks such as Facebook having over 2 billion users, it’s no surprise why! 91% of retail brands are on Social Media, giving you even more reason to get online.
Just looking into Social Media statistics gives us a real insight as to why it could be so influential for your business. For example, 71% of customers who have had a good experience on Social Media with a brand are likely to recommend it to others. Plus, there are approximately 40 million active small business pages on Facebook. Now, don’t tell me you aren’t amazed!
Don’t get me wrong, if you don’t understand Social Media, I wouldn’t recommend writing some content out haphazardly, because it won’t get you the results you’re looking for. You need to understand the components behind Social Media that will make your business succeed. Here, we have written out a few tips of our own to help you get on the road to Social Media success! Also, if you really are still confused at the end, you could just use SwiftlySocial and have the content created for you. (sounds too good to be true right? It isn’t! Sign up and see)
This is of huge importance when it comes to creating Social Media content. Stop selling yourself! So many business jump online and think “Great, now I just have to talk about how great my business is”. Wrong. You are supposed to jump online and think “Wow, how can I start really providing value to my potential customers?” If you can make yourself a credible source of information, you’re halfway there. People will naturally come to you to read more because they will be genuinely interested, and if they’re interested, they’re sharing! We could talk about this forever, but you get the point. Don’t sell yourself, I mean every now and again of course you need to mention how you can help others, or promote a sale or something, but overall, give value to your audience. Believe it or not, people don’t want to constantly hear about your company and the benefits.
Use the right platforms
So, you’re a B2B business on Instagram? Maybe not the best choice of platform. Whether you are B2B or B2C, it’s crucial to understand which networks will create the best engagement for your business. If your business caters to 18–29 year olds, you best be on Instagram because this is the majority of the ages using the platform. LinkedIn is very much B2B focused, and it has professional, interesting updates whereas Facebook sees a more informal approach and updates are a lot shorter in length. It depends solely on your business and what you sell to determine which platform you should be on. If you aren’t sure, have a think. Does your business sell to professionals, or is it to everyone, maybe it’s just to a younger market and it’s something fun? Link your audiences up to the people that are using those specific Social Media platforms.
Tailor your content
Fantastic, you’ve written one update, got a good image and are now posting the same thing across all of your networks! Job done. I know it’s time consuming, but this really isn’t the way to go about Social Media. Each network has different users and a different audience, so why would you post the same thing across all of them? An informal and short Twitter post full of Hashtags isn’t going to get you anywhere on LinkedIn, it’s a completely different posting style. So in short, when posting on LinkedIn use longer posts, professionally written. On Twitter, use Hashtags and keep it short, being relatable and amusing works well. Then on Facebook, posts should be medium in length, not be too informal but still making yourself sound relaxed. Last but not least, Instagram works well with a longer description alongside an engaging image with those all-important Hashtags.
Do you use Hashtags on Twitter and Instagram? Hashtags are a fantastic method to give your posts the best reach possible. Don’t go crazy here and use loads because it looks a bit desperate. Also, if you’re a fashion brand, don’t go Hashtagging ‘#lovefood’ because it’s trending — it’s got nothing to do with your business. However, you can do this if you’re clever about it. If you want to get your brand noticed, do something funny just relating to food, don’t mention about your brand. Maybe you have a pizza image and post “Tag a friend who loves pizza the most! #lovefood”. It’s all about having the balance, always try to get your brand into trending Hashtags and the most popular, but don’t do it unless it’s appropriate.
How many times have you done a post and not used an image, or created a graphic? Whichever network you are on, without an image attached your engagement will be extremely low. You want the best results possible right? Well then use an image! Posts on Twitter that used an image saw an increased click rate of 18% compared to Tweets without an image. It doesn’t even need to be anything fancy, just something that is going to grab your audience’s attention.
Include a CTA
This might sound strange in terms of a Social Media post, and you’re probably thinking, well a CTA is generally something I refer to about my website! You are right, but I haven’t gone mad. When you do a Social Media post, it increases engagement when you can clearly show the audience what it is you want from them. So for example: “Click here to see the latest news!” with a link is obvious that you are looking for them to click the link. You might have something like “Comment if you want the chance to win a sports bundle!”, here, it’s obvious you’re looking for comments. If your audience aren’t sure of the purpose of your posts, they’ll be less likely to engage with you.
Include a link
Don’t just keep writing updates and no link! How are people going to get through to your website or brand if you don’t include a way for them to get in touch with you? I wouldn’t say it’s imperative in every single post, but the majority of posts should have a link so that people always have a way in.
Well, hopefully you can take something from this article and improve your Social Media! If you really are having a hard time focusing on all the bits behind a Social Post plus trying to create the content, then maybe it’s time you looked at using SwiftlySocial. Have weeks of content created for you, so you can then focus on how to improve your engagement across Social Media! You can sign up and see more about us here: www.swiftly.social